It's a Choose Your Own Adventure in this ambitious new interactive Coldplay video, offering over 300 different experiences as your animated character is faced with decision after decision. Choose wisely.
Don't get tricked into thinking this is just another run-of-the-mill live festival video — which is unlikely, if you're aware that Jack Ü is the umlaut-empowered EDM tag team of Skrillex and Diplo. Anarchy soon reigns with animated bursts of madness and even a short BTS moment that would earn its place on any blooper reel.
Yes, Matt Nathanson has his funny side. But for this clip, he put his charitable nature to good use, traveling with the Starkey Hearing Foundation to Peru to give a thousand hearing aids to people in need. Now, these Peruvians can perhaps share that same feeling of invincibility Matt sings about here. Go to starkeyhearingfoundation.org if you wish to learn more.
In which our fighter learns that he can't summon his full power until he's pushed back against the wall... Eminem returns with this inspirational look back at overcoming his own odds while the video shows a similar story with a boxer.
PS: You weren't expecting the notoriously camerashy Sia to appear in this video, did you? Her wig is donned here by the distinctive model Chantelle Brown-Young aka Winnie Harlow, who has the skin condition vitiligo.