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Nominations for the UK Music Video Awards 2017 reveal the breadth of creativity in global music video and live film-making 

Artists from across the globe have picked up multiple nominations in the 10th annual UK Music Video Awards, which takes place at the Roundhouse in Chalk Farm, London on Thursday October 26th, hosted by Adam Buxton.

Kendrick Lamar leads the pack with 7 nominations for his videos for HUMBLE. and ELEMENT., while alt-J equal that tally, winning 7 nominations for their videos for 3WW, Deadcrush and In Cold Blood. Bonobo racks up 5 nominations, for two videos released this past year, for Kerala and No Reason. And Mercury Prize winner Sampha continues to pick up plaudits by racking up 4 nominations, including two for the album film ‘Process’.

At the awards show that celebrates music video creativity at all levels and all over the world, young British artists feature strongly in a range of awards at the UKMVAs, including Dua Lipa, Charli XCX, Loyle Carner, Mura Masa, Rag n’ Bone Man and Ray BLK.

In the international and professional craft categories, Jay-Z’s controversial videos for The Story Of OJ and Moonlight have both been nominated for awards, breakout French pop star Jain has three nominations for her South African-set video for Makeba, the Russian band Leningrad faces off against Canada’s The Weeknd and Majid Jordan.

The nominations also reveal that artists across the generations continue to push the boundaries in music filmmaking creativity. Elton John and The Rolling Stones pick up multiple nominations for music videos, alongside Mura Masa, Dua Lipa and Charli XCX who each pick up two apiece, the latter for her self-directed video ‘Boys’. Meanwhile, Björk, who was awarded Video of the Year at the first UK Music Video Awards in 2008 for the 3D video ‘Wanderlust’, continues to break new ground with a nomination in the Best Interactive Video award for ‘Notget’.

A number of celebrated directing talents feature in this year’s shortlists – including Kendrick Lamar’s visual collaborator, Dave Meyers; rock video legend Mark Romanek; longtime Gorillaz associate Jamie Hewlett; and previous UKMVA Icon Award winners Jonas Akerlund and Jamie Thraves – all lining up against more recently discovered talent.

Russian director Ilya Naishuller wins spots on the shortlist for his action-packed videos for Leningrad and The Weeknd, and French/Canadian duo Dent de Cuir are nominated for videos for Katy Perry and Metronomy. Meanwhile, the Best Director shortlist sees two siblings up against each other for the first time: Georgia Hudson, whose work this year includes videos for Pink and Loyle Carner is up against brother Oscar Hudson – director of videos for Bonobo and Young Martha, among others. 

The music video work of up and coming artists and directors is also recognised in a set of Newcomer categories, with artists such as BadBadNotGood, Moses Sumney, Bossman Birdie and the Lemon Twigs in the running for awards.

This year’s UK Music Video Awards, as always judged by MVA jury members who predominantly work within music video production, also has reunited with Vevo to give an audience award voted by the public.  The Vevo MUST SEE Award delivers a shortlist which spans UK and US artists as Charli XCX, Dua Lipa and Marika Hackman battle it out with Jay-Z, Kendrick Lamar and Young Thug. As well as honouring the best work in music videos, there are also awards at the UKMVAs for both longform and shortform live music performance films, with films of The Rolling Stones (on tour in South America), Metallica, Rammstein, The Killers and Toro y Moi nominated for the Live Concert category.

The 10th annual UK Music Video Awards ceremony will be staged for the third successive year at the legendary Roundhouse venue in London, and will be hosted once again by BUG frontman, and UKMVA regular host, Adam Buxton.

The UK Music Video Awards editorial director, David Knight, says, “It’s been a remarkable year for music videos in many ways and the nominations at this year’s UK Music Video Awards prove it. Music videos are so important as a medium of expression for music artists now that we’re seeing the conventional idea of the music video being tested and stretched by some of the world’s most popular artists.

“Music videos are intrinsically a celebration of the music that they visualise, and the UK Music Video Awards is a celebration of the best music videos and performances, simple as that. It’s the biggest of its kind in the world and we look forward to welcoming music video makers from all over the world to the Roundhouse on October 26th. Its going to be a great night.”

Read more for the full list of nominations. 

Björk "The Gate" (Andrew Thomas Huang, dir.)

The Icelandic singer-songwriter’s mesmerizing new video, made in collaboration with Gucci’s Alessandro Michele and artist Andrew Thomas Huang premiering over on Nowness.

“The Gate is essentially a love song, but I say ‘love’ in a more transcendent way. Vulnicura was about a very personal loss, and I think this new album is about a love that’s even greater. It’s about rediscovering love—but in a spiritual way, for lack of a better word.” – Björk, Dazed magazine 

"For the first release from her forthcoming new album, co-produced by Arca, Björk has teamed up with a super-troupe of contributors to create a hallucinogenic new video. Artist Andrew Thomas Huang lends his tech-savvy hand to envision a kaleidoscopic world inhabited by the singer-songwriter, who is clad in an iridescent otherworldly garment designed by Gucci’s Alessandro Michele." Nowness

X-Ambassadors "Ahead Of Myself" (Jake Kovnat, dir.)

A great journey of a music video that's especially notable for two reasons: 

1. Singer Sam Harris delivers a live vocal in the video, instead of lip-syncing, which is trick rarely attempted in music videos. My favorite example? Bruce Springsteen's post Born In The USA videos, starting with "Brilliant Disguise," which director Meiert Avis brilliantly breaks down on his detailed blog.

2. It's shot in Rochester, which used to be a film town, so there's some resonance there. And, it's somewhat close to X-Amabassadors' Ithaca hometown.

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