London director James Partridge has rapper G Frsh in a series of symmetrical still lifes that intrigue with odd details. [SG]
James Partridge, director: "I wanted to create a striking performance video placing a gangster rapper into a set of bizarre scenarios in a closed off world, whilst keeping a sinister and uneasy mood throughout. We kept the scenes symmetrical, making G Frsh the centre point at all times, but surrounding him with elaborate and off-beat back drops (massive shout to the production designers) to create interest across the whole frame. The song’s aggressive beat captured me and I wanted to have fun with pacing in the edit, juxtaposing long tracking shots and slow motion with the intense beat and then plunging into more rapid cuts."
