Kiss your past goodbye with a new sci-fi promo for Jack Edwards 'Falling in Love' Jack's gritty rock anthem for the broken-hearted gets a VFX-filled treatment from emerging music video director Nik Morris. The video collides elements of Prometheus and Eternal Sunshine of the Spotless Mind to deliver a four minute break-up story for those who really want to forget. The track 'Falling in Love', written by Pete Darling, is from Jack's most recent album Never Surrender released early in 2013. Jack has since signed with The Animal Farm and has recorded three new singles with them for release in the autumn. From the artist Jack Edwards: "Pete Darling gave me this song about two years ago, before we even started the band. I instantly knew it had something. It was so eerie harmonically, just based around those 3 chords - it's such a beautiful song, and yet so dark." "Love moves in cycles and patterns. Imagine if we could erase the memory of old loves to make room for the new, and discover that addictive feeling of falling in love for the first time, every time." From the director Nik Morris: "Jack and Pete's song has a gritty edge. Memories and emotions are as harmful as they are joyful. In the video our hero runs barefoot over cold and hazardous ground. You could hurt yourself if you don't tread carefully; just like when falling in love."
