Norway’s Intertwine reveal their new video for “So What”, presenting director Johanne Helgeland’s profound visual portrait of growing up. It’s a piercing and engaging journey symbolised by a young boy wandering through woodland.
Vice (empty bottles), sloth (an old couch), death (broken egg, dead bird), and even a touch of lust (mysterious woman’s dress found in a lake) rear their heads amongst the images. All of this, of course, would be an unflatteringly heady affair were it not for the equally thematic ambitions of the track itself.
From the outset, the mood of a song entitled “So What” might imply a general disregard for one’s ever-changing reality – be those changes through maturity, tragedy, or both. However, it’s that very sentiment which gives both the song and its video a very accomplished sense of profundity. Sterling stuff.
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Trace William Cowen, thelineofbestfit.com
