May 2006

NEWS: BET Jazz Relaunches As BET J

Long running BET channel BET Jazz — which was officially renamed BET J back on March 1— has taken on a new programming initiative to match it's updated name. BET Digital Networks Executive VP & GM Paxton K. Baker mapped out the new direction in a letter distributed to the industry this week.

While continuing to feature jazz music, BET J will be embracing soul, r&b, reggae, Latin and all related genres. Highlights to the new schedule include two new M-F primetime shows:

BOOKED: Cassie - Ray Kay, director

Singer/model Cassie will debut with a video for this club track being shot in Los Angeles. Cassie played the lead girl in Mario's "Here I Go Again" video and also appeared in advertisements for Missy Elliott's Respect M.E. Adidas clothing line.

artist: Cassiesong: "Me & U"label: NextSelection/Bad Boy/Atlanticdirector(s): Ray Kayproduction co: Rockhard Filmsrep: Robin Frank Management

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