November 2009

WATCH IT: Three 6 Mafia "Feel It"

Video concept: Set Three 6 Mafia loose for a wild night in Las Vegas. Superstar club DJ Tiesto on the turntables. Sean Kingston and Flo Rida along for the ride. Lots of hot Vegas locations and hot eye candy, plus a cameo by Paris Hilton*. Problem is, a video shoot with all that crew and equipment doesn't offer the kind of spontaneity that would really allow things to really take off. So, director Rich Newey jettisoned the usual gear in favor of shooting HD 1080 footage on a few Canon 5D and 7D still cameras, utilizing mostly natural light [if natural is the right term to describe the light, or anything about Vegas.

WATCH IT: Killola "Cracks In The Armor"

Although "shark tank" is a more apt metaphor for the music biz — producer Steve Albini even more correctly refers to it as a trench of runny, decaying shit — a fish tank of muppet sea creatures stands in just fine in this cuddly little video directed by director Hank Friedmann. Killola frontwoman Lisa Rieffel is the pearl of the oyster, fending off the bottom feeders and other piranhas with the help of her bandmates.

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