September 2010

WATCH IT: Bruno Mars "Just The Way You Are" (Ethan Lader, dir.)

Old school = Cassettes and Walkmen. But not any Walkman. Make it a bright yellow Sony Sports Walkman. And the cassette should be a mixtape that you personally made for your significant other. And you should pull the magnetic tape out of the cassette and let it unfurl into animated depictions of you and your lover. That's exactly how Bruno Mars does it in this video inspired by the artwork of Erika Iris Simmons  — it's a similar vibe to what director Ethan Lader did in the "Nothin On You" video that introduced Bruno Mars, but works just as well here as it did there.

MTV ALERT: 2010 VMA Winners

Lady Gaga owned the 2010 MTV Video Music Awards, garnering eight Moonmen, including the big award for Video of the Year.

Full winners as follows, with an emphasis on the professional/tech categories... Watch em all at MTV.com...

VIDEO OF THE YEAR

  • Lady Gaga "Bad Romance"
    • Director: Francis Lawrence
    • Production Company: DNA Inc.
    • Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
    • Label: Interscope, Cherrytree, Streamline, KonLive

BEST DIRECTION

MTV ALERT: VMAS - SUNDAY, Sept 12, 2010

WHAT: The 2010 MTV Video Music Awards

WHEN: Sunday, September 12 @ 9PM et.

WHERE: Los Angeles, Nokia Theater

WHO: Confirmed performers include: Eminem, Linkin Park, Usher, Paramore, Kanye West, Justin Bieber, Drake, B.o.B, Florence + The Machine, plus Travie McCoy, Jason Derulo and Robyn  who will join this year’s VMA house artist, deadmau5. The pre-show will feature Nicki Minaj in her first-ever TV performance.

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