October 2010

WATCH IT: Miggs "Girls & Boys" (Justin Purser, dir.)

Rock trio Miggs taps into The Station — a YouTube collective that boasts a crop of cybercelebs and well over 100 million views spread between its main channel and TheStation2 — in this video about trailer-park teenage drama. Station/YouTube gal Nikki Limo stars in the video, wanting to escape from both a love triangle and her middle of nowhere home. --> watch "Girls & Boys"

WATCH IT: Kid Cudi "Erase Me" (Jason Goldwatch, dir.)

Kid Cudi has gone rock. Or, about as "rock" as one can be with McLovin on drums and that young dude from Hot Tub Time Machine + Kick-Ass on bass. In other words, this is pure parody, letting Cudi play pretend rock star — kind of Jimi Hendrix meets Britny Fox — while keeping a bit of ironic distance. And to ensure there's some hip-hop bonafides, a blinged-out Kanye West drops a verse in the middle of the song. PS: Video needs a mudshark scene.

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