September 2011

WATCH IT: MuteMath "Blood Pressure" (Claire M. Vogel & Darren King, dir.)

Like little figures on a board, MuteMath dart back and forth and to and fro in an elaborately choreographed stop-motion performance piece. A worthy follow-up to the band's 2007 viral hit "Typical," that was apparently pulled off spur-of-the-moment with drummer Darren King co-directing in the Warner Bros. Records parking lot --> watch "Blood Pressure"

WATCH IT: Jennifer Lopez "Papi" (Paul Hunter, dir.)

No surprise for Jennifer Lopez to be the center of male attention in her own video, but the response she gets from a Spanish Fly cookie  in "Papi" is purposely absurd. JLo is able to handle it in stride, figuring out a way to corral the masses at her will. And, also figuring out a way to work in some product placements, including one for Fiat that has the video running as a commercial on TV. Smart. --> watch "Papi

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