October 2011

WATCH IT: Beyonce "Countdown" (Beyonce + Adria Petty, dir.)

If "Single Ladies" was Beyonce channeling choreographer Bob Fosse's muse Gwen Verdon, then "Countdown" is pulasting with the spirit of Audrey Hepburn. Beyonce and her co-director Adria Petty use countless quick cuts and even a separate school set-up that's squarely in the Fame/Flashdance zone to keep things beyond lively, even though Beyonce has more than enough charisma to carry the thing in one take, especially now that her arsenal includes a pregnant belly to accompany her other gifts.

QUICK CLIP: Elle Varner "Only Wanna Give It To You" (Orson Whales, dir.)

Bright pop imagery and some clever sharp cuts and transitions add another level to the deep bass groove of this Elle Varner trackfeaturing J. Cole. --> watch "Only Wanna Give It To You"

Elle Varner f/ J. Cole"Only Wanna Give It To You" (MBK/J)Orson Whales, director | Garen Barsegian, producer | Radical Media, production co | Tish Anderson, Maureen Walsh, production designers | Samantha Lecca, Nicholas Robespierre, commissioner 

WATCH IT: Apple Mac Music Video (Dennis Liu, dir.)

This site was built on a Mac. Probably every video I've ever posted has been created through one Apple product or another, be it Final Cut Pro or even an iPhone. Many of you are surely reading this on your iDevice or Mac. And don't get me started on the many Apple product cameos in videos over the years.

Here's a music video directed by Dennis Liu that seems apropos to post. At the time he wasn't a professional director, and he didn't have a studio or team at his disposal, so this was 100% DIY on his Mac (and was also the start of his professional career).

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