Ballerinas get lassoed back to shore and business men get lost in a storm of papers as Airborne Toxic Event frontman Mikel Jolett sinks into the cold, cold sea. In a way the video is reminiscent of "Losing My Religion," both in terms of the vibe and in surreally hooking into the emotions of what should be an anthemic smash.
Memories get distorted as if reflected in a funhouse mirror in this ode to enduring love. The centerpiece is an old, synchronous couple who visit a fun house of memories, remembering the ups and downs that brought them closer together, but they pass the ring onto Justin TImberlake for the last last third of this 8+ minute clip so he can navigate his own maze of mirrors.
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Glen Campbell - Wichita Lineman
Kenny Rogers - Lady
I was interested in merging high technology, fashion and club aesthetics for the "Back To Love" video. I was both fascinated and inspired by Google's Project Glass and Diane von Furstenberg's NYC Fashion Week event where the beautiful and statue-esque runway models basically shot the entire show wearing first person augmented-reality glasses which was then cut into a viral video. I thought it would be cool to drop DJ Pauly D and Jay Sean directly into this chaotic yet stylish scenario.