November 2013

A Great Big World f/ Christina Aguilera "Say Something" (Christopher Sims, dir.)

The presence of Christina Aguilera on this gorgously stripped-down pop ballad threatens to drown out brainy NYC duo A Great Big World, much in the same way that not many people noticed Mikky Ekko on his similarly fantastic Rihanna collaboration.

That said, Christina has already invited them to perform with her on The Voice, while also providing the name recognition that will open many mainstream radio and pop radio doors. And, unsuprisingly, she hits all the notes perfectly.

The World's First 24 Hour Music Video by Pharrell and We Are From L.A.

Do you have 24 hours to spare? If so, I want you to watch the new Pharrell clip "Get Happy," which is the world's first 24 hours video. Wisely, the intention here — besides getting those "holy shit, 24 hours!" headlines — seems to be for you to click along the circular timeline to explore different scenes, including interior dots that take you directly to Pharrell doing his thing as the song plays on repeat. You can then share that timecode — especlally if you happen to catch one of the video's famous guest stars, or other Easter Eggs — through a nifty tool.

So go on, get happy @ 24hoursofhappy.com

Paris Schulman "Smells Like Teen Spirit" (The RiTE Brothers, dir.)

This audio/visual ode to Nirvana's "Smells Like Teen Spirit" is produced by record/film producer Paris Schulman and performed by Naz Tokio. It was created as an in-house, self funded "passion" project from Atlanta-based multi-media company, RiTE Media Group.

The premise alludes to a cyclical pattern of suicidal fantasy from a teenage girl in the woods, trapped in a never ending circle of her own demons.

Arcade Fire "Afterlife" (Emily Kai Bock, dir.)

He sells flowers on a streetcorner all day, comes home for a spaghetti dinner, prodding his youngest son to speak spanish and his eldest to spare him a drive to his friend's house. At nightfall they all mine different dreamscapes, but she's at the center of all of them — only existing in their thoughts until they hopefully meet on the other side.

Beautiful.

The Trouble with Gaga

Enough with the thinkpieces about why Lady Gaga Artpop is a commercial disappointment: It debuted at #1 with over 200k sold, which is pretty damn good for an album which hasn't yet spawned a true hit single. And that's a key clause there: "Applause" got a golf clap, at best, and it remains to be seen if any of the other tracks thrown at the virtual wall will stick (I'd bet on the R. Kelly collabo "Do What U Want," especially if the video lives up to the single art). 

The other issue is that Lady Gaga has proven able to be an iconoclast, it feels like she's now trying awfully hard without any real focus. This brand new ARTPOP film feels like a demo reel of various guises she's trying out, from some Marilyn Manson mugging, monster mashing and other looks that veer heavily on the edge of wackiness.

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