September 2015

Halsey "New Americana" (Jodeb, dir.)

Hero to some, heretic to others, say hello to Halsey who's got an anthem that seems spot-on for a post-Lorde world. The obvious reference point here is Divergent, with a spark of Joan Of Arc martyrdom, as a civilization rallies around Halsey against a totalitarian force.

Sound over the top? Well, the end hints that it was all a dream, even if it's one that you would never find in Word-Up magazine.

Diamondstein "Nat Sherman Arpeggiator" (Jason Michael Roberts, dir.)

"Nat Sherman Arpeggiator", is a powerful, waltzing song that uses slithering synth sequences to create the ominous but spiritual atmosphere at the core of Diamondstein's music. The accompanying video, directed by Jason Michael Roberts, shows a physically pristine dancer transform into a sort of technological deity. The video is about visualizing the whole process of trans-humanism, and giving a face to the spirit behind a conscious machine.

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