@iamdiddy RT @LowKeyUHTN: .@iamdiddy Pledges $1,000,000 To Howard University - https://t.co/QOn6B69vvm 1 hour 59 min ago
@markromanek RT @Miranda_July: The 8 million Americans abroad could stop Trump. This tool can make sure they all vote! Share and RT https://t.co/x2czbBi15 hours 42 min ago
@questlove RT @LacketyLac: Self-portrait of @questlove, from his note pad during today's listening of Disc One. #HAMILTONCastAlbum #day30 http://t.co/5 hours 35 min ago
@JosephKahn What will happen at the Presidential debate tomorrow? 3 hours 59 min ago
@markromanek RT @Khanoisseur: This was Trump's response when asked how he plans to replace Obamacare Unfu*^%#%believable https://t.co/l4ojim2JyC 8 hours 54 min ago
@JosephKahn RT @HeerJeet: 22% of Trump supporters (SUPPORTERS!) think he'll start a nuclear war. 32% think he'll use power to harass political opponent… 1 day 8 hours ago
@dougstern President OrangeMenace's first 2 picks for SCOTUS? Dos Equis Most Interesting Man in World and Vladdy Putin. 6 hours 56 min ago
@iamdiddy RT @Nick9D1: Words cannot describe the magic i seen tonight @iamdiddy just made this birthday weekend the best ever!!! #BADBOYFamilyReunion1 day 1 hour ago
@dougstern RT @MissSuccess: Obama just introduced a 99 yr old Black woman whose father was born a slave. Put that into the context of ppl who think it… 1 day 4 hours ago
@JosephKahn This dude looks like Colin Kaepernick time travelled back to the 1970s to debate Milton Friedman. https://t.co/zn8i5S5zat 6 hours 47 min ago
@JosephKahn RT @Kasparov63: If the hosts don’t challenge the candidates or check facts they may as well host the debates on Russian television. The tru… 13 hours 2 min ago
@katyperry @KatyCatKenzie I'm Gaten Matarazzo from ST. TBH. 1 day 1 hour ago
@markromanek RT @HillaryClinton: Imagine Donald Trump sitting in the Situation Room making life or death decisions on behalf of the United States. https… 8 hours 37 min ago
@JosephKahn Getting on plane to NYC and then right into meetings and I have no life cry me a river stupid diva director delete this tweet. 21 hours 13 min ago
@JosephKahn I should be President. I would Kim Jong Un the fuck out of America. 1 day 9 hours ago
@iamdiddy RT @RealCiirocBoy: @iamdiddy the concert was lit New York was def in the building. #BADBOYFamilyReunionTour 1 hour 59 min ago
@markromanek @Native_Union Your iPhone cables are garbage! 1 day 10 hours ago
Lucid Media

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

Tags: Blog

Recent Tweets