@questlove We in the last hour y'all! Speed voting in full effect. How many xs can u VOTE b4 8pm?! Do it! Vote @Donn_T NOW! -> https://t.co/DFjUpARR9n 12 hours 54 min ago
@questlove If the words "God Make Me Funky" means anything to you record collectors click this https://t.co/l79P2A8Oqf thank Tha Gawd @jzonedonttweet 1 day 18 hours ago
@JosephKahn NYC for 24 hours. So cold. Already lost 3 fingers to frostbite. 11 hours 22 min ago
@JosephKahn Bernie Sanders is my limo driver today. https://t.co/UUuv8HGpME 1 day 17 hours ago
@LilTunechi Do you Cam to the absolute fullest. You're remembered for what u do not how u do it. Ya human bro,be human. 1 day 18 hours ago
@JosephKahn Not only am I going to the Grammys next week as nominee for BAD BLOOD, I'm shooting the Red Carpet that day with Glambot for @eonline. 1 day 19 hours ago
@JosephKahn I am reading up on shooting Apple ProRes 4444 vs 4444 XQ and it's so boring I want to throw myself off a bridge. 1 day 5 hours ago
@strangerswstyle The Strangers With Style Daily is out! https://t.co/WwfEbST7lm Stories via @Sharon_Paley @Videostatic 1 day 21 hours ago
@mattunderwood88 @Videostatic I feel like you guys will be into this one: https://t.co/5GGZCSfD8h 1 day 13 hours ago
@iamdiddy RT @Samuel3mmanuel: Ciroc made such a good music choice for the Apple commercial 10 hours 51 min ago
@JamieKRab A-Trak "We All Fall Down ft. Jamie Lidell" directed by Nicolas Randall... https://t.co/jZLW0P0xcF 13 hours 33 min ago
@JosephKahn I am completely covered in a coat, hat, gloves like a newborn baby. Taylor just making it happen… https://t.co/yf1GPWxecl 1 day 4 hours ago
@kanyewest Wow this is pretty cool ... good job NIKE team... Lebron is my brother https://t.co/QrzpkRwWAk 1 day 13 hours ago
@kanyewest Puma we gone give you your measly million dollars back!!! Never try to divide the family!!! 1 day 14 hours ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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