@JosephKahn HOLY SHIT STAR WARS 7 TRAILER LEAKED: https://t.co/MlAOu8ORqP 1 day 11 hours ago
@jus10p The new @beatsbydre #SoloSelfie might be the most confusing and poorly created Ad Campaign of all time. #congrats 18 hours 58 min ago
@BrunoMars “@TreasureU2: @BrunoMars I WAS JAMMING TO UPTOWN FUNK AT WORK! GOT FUNKDAFIED! http://t.co/c3Mw22RULP” ayyyy!!! Work!!! Hahaha awesome! 13 hours 5 min ago
@BrunoMars RT @143Imy: BATMAN in the Uptown Funk Groove! He would be dancing with his family, but you know... #RIPWayneFamily https://t.co/jxnmaS58iJ10 hours 55 min ago
@questlove dear wardrobe department meet that ONE viewer RT:@BuyMePenguinPlz tie is crooked and it's making me mad. #FallonTonight 1 day 22 hours ago
@LilTunechi Thankful for my family, friends, & fans. 0 without ya. Happy Thanksgiving to all. 19 hours 51 min ago
@taylorswift13 AUSTIN PLAYING WITH DRONES IN THE HOUSE IS NOT A FUN OR SAFE THANKSGIVING ACTIVITY http://t.co/lu4BkiozpA 17 hours 25 min ago
@taylorswift13 RT @alexandergold: That one part in 'Shake It Off' when you're in a car of gays. https://t.co/VJwHyOAnfh 18 hours 8 min ago
@questlove RT @CaughtOffBase: OMG, @questlove that was the funest party EVER and you're AMAZING and I bow to you and I can never thank you enough and … 1 day 2 hours ago
@BrunoMars can we please do that again soon? 10 hours 24 min ago
@JosephKahn Beyond stoked with the idea that I'll go to sleep and when I wake up I'll see a new STAR WARS trailer. 9 hours 29 min ago
@jus10p People are tweeting and posting in protest of the Ferguson decision and hashtagging it #Fergie for short. #Myhumps 1 day 5 hours ago
@iamdiddy #Thankful #myFather Melvin Combs God rest his soul. If there was no him there would be no me! Thanks… http://t.co/mxJctbyVdo 8 hours 39 min ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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