@questlove RT @ADeCurtis: Francesca & friend outside my classroom at Penn! @questlove http://t.co/3jyjTS6BrO 1 day 19 hours ago
@jus10p @Acnewhouse we've all been there. 4 hours 38 min ago
@questlove *discovers @ChelseaVPeretti has a friggin podcast* https://t.co/Vj420Xj62y ----midway while binging #HouseOfCards ---bout to stop #HOC 4this 1 day 2 hours ago
@questlove nary a music note is ever wasted on #FallonTonight? RT: @TVTye can you use Nary in a sentence related to #TonightShow? 1 day 18 hours ago
@JosephKahn My first attempt at a dark and gritty Power Rangers. http://t.co/0r9AEfyPax 16 hours 38 min ago
@jus10p @Aurora_Hernandz #Daftpunk has the best worlds in my opinion. They get 2 feel it on stage, be creative, make$, but can walk around unnoticed 15 hours 31 min ago
@gavinbooth @Videostatic check out @GavinSlate heartbreaking and gritty music video: https://t.co/PNJJLSxCPo 18 hours 28 min ago
@JosephKahn Collecting fanboy rage since 2004™ 1 day 14 hours ago
@JosephKahn RT @benjamin__sandy: Just listened to the @slashfilmcast ep ft @JosephKahn - I don't know anyone else who can talk that fast & make sense d… 14 hours 33 min ago
@jus10p @Aurora_Hernandz Now if he can make my wallet explode, I will keep making them for him. #Hardcore #stagedad 1 day 8 hours ago
@jus10p RT @TMZ: "Dr. 90210" Robert Rey: "I'm tired of the gay jokes" http://t.co/RjRyZdH9KY http://t.co/M3GmhRBJ94 1 day 16 hours ago
@jus10p Southern California winter apparel. @ 'The Jungle' Beach, Playa Del Rey https://t.co/RI5aFuq1ol 1 day 15 hours ago
@Videostatic David Guetta "What I Did For Love" http://t.co/cXjh2zw6nQ 1 day 16 hours ago
@jus10p @AuraTrentin ..."because its in my home." I mean does anyone even need a better reason? 15 hours 5 min ago
@billywoodward WATCH IT: Dan Mills Pays Homage to Woody Allen's Annie Hall (Chris Lavigne, dir.) http://t.co/rfKMOctLlL via @VideoStatic 1 day 14 hours ago
@katyperry OMG people been selfie-ing for centuries! @ Munich Residenz https://t.co/k7gpbzXnPk 1 day 15 hours ago
@LanaMinas “@Videostatic: Big Sean f/ Drake, Kanye West "Blessings" (Darren Craig, dir.) http://t.co/kdjv60Kfoj” I say A-, a few unnecessary scenes 1 day 2 hours ago
@JosephKahn I have muted so many people on twitter I assume every tweet I make is just filled with vitriol from people I don't know exist. 11 hours 37 min ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

Tags: Blog

Recent Tweets