@Videostatic Watsky "Don't Be Nice" (Jackson Adams, dir.) https://t.co/ZqT6A4ap1K #video #musicvideo 12 hours 28 min ago
@JosephKahn RT @ConnerHabib: 31 Detention is a truly amazing movie in all its obnoxious glory. 1 day 3 hours ago
@questlove RT @BgRs: You get to talk to Stephen Hill about the Little Brother incident on today's history lesson on #QLS, cuz? @phontigallo *birdman h… 1 day 12 hours ago
@questlove RT @thEoLdSouLHFP: . @stephenhill is preaching Radio GOSPEL on @qls. Front/Backsells, Hitting Post, The Hotline, lol @qls @questlove @djbra1 day 13 hours ago
@JosephKahn RT @ZAKagan: today has been a real rollercoaster omg https://t.co/CLqbRem7ec 1 day 8 hours ago
@JosephKahn Opened a binder to storyboard and found a very old brainstorm outline of DETENTION before it was fleshed out. https://t.co/3Y2AEG2ZqI 1 day 17 hours ago
@JosephKahn @theunrealBT I have lost the ability to figure out what people have been tricked into believing and what they really believe. 17 hours 16 min ago
@BrunoMars RT @gucci1017: Brickmas around the corner got me feelin like #24KMagic @BrunoMars https://t.co/EL8I9Ja62L 14 hours 12 min ago
@jus10p RT @notsofiacoppola: scientists: smiling causes cancer doctors: smiling causes wrinkles me: ??? https://t.co/FKtLKDH6GC 1 day 7 hours ago
@JosephKahn Religion is fake news. 1 day 21 hours ago
@JosephKahn I have a very multicultural crew. It is not by design. If you truly judge people on talent and hard work, they come from everywhere. 18 hours 31 min ago
@questlove RT @kimist: 'Hitting the post' I've been wondering about this since I was a kid! Thanks #QLS and Stephen Hill (That intro to Sweet Love was… 1 day 12 hours ago
Lucid Media

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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