@jus10p Is Lebron James the next Kobe Bryant? 1 day 2 hours ago
@JosephKahn Some day I'm gonna spend my money on frivolous things instead of time traveling bear movies or 90s child show reboots. 1 day 8 hours ago
@jus10p @Aurora_Hernandz I seriously just typed it in. Not sure if it took it though. 12 hours 54 min ago
@Videostatic Remaking "You Can Call Me Al" with Mikal Cronin & Funny Or Die http://t.co/GzWXbsVYKt 1 day 13 hours ago
@jus10p @Aurora_Hernandz Exactly. You didnt even notice. I've been working with Elon Musk. 1 day 49 min ago
@ShunWardMusic WATCH IT: Shun Ward "I Got Proof" (Terry B Wear, dir.) http://t.co/oBeKhVLlNm via @VideoStatic 11 hours 40 min ago
@PonyGold1 THEME SONG OF THE MONTH(well, this year anyway)!! Dirtyphonics "Hustle Hard" (Jason Beattie, dir.) http://t.co/cWg69mM8DX via @VideoStatic 1 day 6 hours ago
@dougstern @Pedrosplaything Clearly, I must be insane. 1 day 10 hours ago
@questlove RT @StevenMandel: On @Spotify I'm MixTapeMandel. That's real. @questlove 17 hours 7 min ago
@BrunoMars Always remember that the honey badger doesn't give a shit. 1 day 9 hours ago
@JosephKahn I think VISUAL filmmaking has to be learned when you are young. Your brain has to be rewired to process visual logic like math. 8 hours 52 min ago
@JosephKahn After The Rock punches out the earthquake in the beginning what's the rest of the movie about? 1 day 11 hours ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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