@BrunoMars Blaisdell Arena Tonight! live music by Papa Mars @TheGreen808 and ya boy!! Honolulu night 2!!! LETS GO!!!! #808StateHooligans 1 day 3 hours ago
@syndromestudio RT @Pharrell: Thank you @syndromestudio, you guys went above and beyond for me on @coachella. 7 hours 23 min ago
@questlove RT @MoodsMusic: @moodsmusic sorting out all of @questlove purchases from his shopping spree on #recordstoreday 2014… http://t.co/VBqlScrZ7m 12 hours 16 min ago
@BrunoMars Honolulu knows how to party! Thank you Oahu for an incredible opening night. Cant describe how it feels to be singing @ home. I love you all 1 day 20 hours ago
@questlove RT @BoneLickBBQ: Thanks @questlove for stopping by for some of our 'cue tonight. Great to have you in! http://t.co/qDtwWpnYH1 #bbq #atlanta 1 day 5 hours ago
@JosephKahn RT @mattzollerseitz: I used to slag Eastwood for his minimalist-bordering-on-lazy frames, but by today's sloppy standards he's goddamn Ozu. 1 day 14 hours ago
@JosephKahn At Wondercon where I'm better shape than all of the superheroes walking around. 1 day 12 hours ago
@Ray_Kay Her er en liten påske-påminnelse om å tune inn på EVENTYRLIGE NORDMENN på TV2 i kveld kl 20 for å bli… http://t.co/3SbcOfoyx1 15 hours 47 min ago
@LilTunechi Prayers for Craig and the Sager family. 1 day 19 hours ago
@JosephKahn Tinder screws everything up. What ever happened to becoming rich and powerful first and then begging for sex? 5 hours 45 min ago
@jus10p RT @TMZ: Paris Hilton Shows How Rich She Is http://t.co/lvUSOLuvq4 14 hours 25 min ago
@jus10p RT @NBAonTNT: During today's Spurs/Mavs game, Craig Sager Jr. will interview Gregg Popovich at the end of the 3rd quarter. #GetWellSager 14 hours 2 min ago
@JosephKahn I just watched four Marilyn Monroe movies in a row. Definitely reminds me of someone.... 23 hours 48 min ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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