@JosephKahn Editing Imagine Dragons video on left, @BodiedMovie on right. https://t.co/vGI1RkmEI5 9 hours 34 min ago
@dougstern But, to my ears, calling it ‘hacking’ has always been the wrong term. Hacking sounds like they used computers to give give Trump extra votes 1 day 11 hours ago
@katyperry I can't believe we both don't even smoke and we sound this dope! I LOVE YOU SO MUCH LY❗✌ https://t.co/3p5xjgIWKC 16 hours 17 min ago
@JosephKahn All religions get better when they are less religious. Which is all you need to know about religion. 14 hours 6 min ago
@jus10p @CNN al Qaeda? Don't you mean Samsung? 1 day 12 hours ago
@dannylockwood RT @SenWarren: The FBI Director testified @realDonaldTrump's campaign is under investigation for collusion w/ Russia. Lifetime court appoin… 1 day 11 hours ago
@markromanek RT @JuddApatow: So hysterical and wrong and terrifying. PLEASE RETWEET https://t.co/9DBxpW684h 20 hours 52 min ago
@diddy Y'all know I got mango trees in my backyard!! So it's all natural. Pre order -> https://t.co/hPFxqnxOAnhttps://t.co/9aH9SZkWxt 1 day 13 hours ago
@davidguetta You can now pre-save my new single #LightMyBodyUp with @NICKIMINAJ and @LilTunechi to your @Spotify collection https://t.co/CvsapRq6Js 23 hours 38 min ago
@A_Listermann RT @calscruby: "i can see ur nipples through ur shirt i like that u look good girl" https://t.co/e8W0cvJtdR 1 day 18 hours ago
@markromanek RT @SethAbramson: RETWEET if you AGREE: active FBI investigation into Trump-Russia COLLUSION means Trump's domestic and foreign agendas mus… 1 day 20 hours ago
@diddy I'm putting in this work on my #RoadToRecovery!! I give all the glory to God that I'm coming around that corner!!!… https://t.co/4Y7RFJzoeG 9 hours 40 min ago
@dannylockwood RT @MTV2: ⛵️ @lilyachty throws 2 verses on @katyperry's #ChainedToTheRhythm remix and it might be your new favorite song: https://t.co/Evf519 hours 18 min ago
@davidguetta RT @NRJhitmusiconly: Quand @DavidGuetta lance son nouveau hit, c'est sur #NRJ ➡️ Jeudi, 1ère diffusion à 18h Interview exclusive chez @gu1 day 13 hours ago
@markromanek RT @davidfrum: Trump margin in PA in 2016: 44,000. Pennsylvanians who’d lose Medicaid if ACA repealed: 670,000. 1 day 10 hours ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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