@Sound_Z RT @Videostatic: Dreaming and dancing with @OHLANDmusic in "Cherry On Top" video (Duncan Winecoff, dir.) | http://t.co/IJH0I4g3Rx 19 hours 14 min ago
@questlove RT @jimmyfallon: Hillary Clinton's new book will be called “Hard Choices.” I was hoping she'd go with “Started from the Rodham, Now We're H… 1 day 1 hour ago
@OurNameIsFun andrew chats with @billboard about his recent composing work, including the new series @mtvfakingit: http://t.co/mB403zBm2p 22 hours 37 min ago
@jus10p Remember when people used to make #Vines? 11 hours 12 min ago
@Videostatic Is @katyperry getting Klumptastic in her new "Birthday" video? Check out her friends in this video Preview! http://t.co/VJHMGEy04H 1 day 3 hours ago
@questlove i wish i had @smartereveryday guy as teacher when i was in school http://t.co/CHgIl1z7vu 2 hours 54 min ago
@jus10p @WIRED Thats awesome! We should continue to create technology that puts everyone out of a job. Its a great way to heal the economy! 10 hours 20 min ago
@JosephKahn I'm way more of a Get Your Shit Together than a Believe In Yourself guy. 1 day 19 hours ago
@JosephKahn My PURGE would allow you one day to kill anyone that trolls you on the internet. 1 day 10 hours ago
@iamdiddy COMING TO YOU LIVE FROM THE @REVOLTTV OMNI-FRONTS IN NY!!! Check us out http://t.co/AMC2n4Df5D #RevoltTV #Revolt http://t.co/rx1SkVZnSP 17 hours 16 min ago
@keithscho @ndaiger the plan is to have an oculus rift party; let everyone try it out, then call it a day. 1 day 17 hours ago
@iamdiddy RT @RevoltTV: #REVOLTNews | @Pharrell Announces New Book, To Be Released Digitally This Thursday: http://t.co/dAsiBfhdfq 1 day 15 hours ago
@jus10p RT @SURFER_Magazine: Damien Hobgood discusses life after the WT and his newfound love of big-wave surfing. http://t.co/JfxhcB5RYh http://t.… 23 hours 32 min ago
@questlove RT @jellyfishmonstr: Brilliant entrance music for Brian Williams on @FallonTonight @questlove!! 1 day 2 hours ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

Tags: Blog

Recent Tweets