@JosephKahn We're gonna take a distribution fee. Then what ever is left, we'll take a percentage of that. Welcome to indie films. 1 day 5 hours ago
@JosephKahn @outlawvern Pshaw. This is an actual photo of my BLACKHAT screening 2 days ago. http://t.co/yRExPNEdL9 1 day 2 hours ago
@questlove Both @charlie_xcx & i went to the way back machine & warped 25 years to the past to resurrect a… http://t.co/wmmmkwzVlI 20 hours 51 min ago
@jus10p Were stomping the yard! 15 hours 35 min ago
@katyperry What I don't have in thigh gap-ness I make up in eyebrow arch 1 day 11 hours ago
@katyperry ...Also if u wanna complete the lewk w/the necklace & earrings I wore to the press conference! http://t.co/6mZC2U70kz http://t.co/YnXLp8y5il 8 hours 50 min ago
@questlove RT @indoob: Welp, tonight #DAngelo made me want to listen to the album for the 342nd time. #SNL 2 hours 28 min ago
@JosephKahn Acting is the hardest easiest looking job. 1 day 10 hours ago
@Ray_Kay tv2fjeldheim er på plass i Miami. Byen blir aldri den samme igjen. #haugesundsmafiaen http://t.co/pPEd8EwpQW 10 hours 22 min ago
@questlove RT @HighOnAWeekday: @questlove check out Gliss - On The Highway Ft Ryda & Lv prod By chigz https://t.co/kTBOu89RyJ 1 day 8 hours ago
@jus10p What is this "Shot On The Red" during the #VolcomPipePro? It should be called "Shot On The Red W/ Shitty Lenses" looks like crap. #Arri 3 hours 20 min ago
@fredro RT @ItsMoXiiE: "Jilted" makes the list. BEST OF THE MONTH: Best Music Videos of December 2014 http://t.co/iEg0ILccJW via @VideoStatic 2 hours 32 min ago
@questlove RT @Wildaboutmusic: Only @questlove would know for SURE, but "Rockin' Roll Baby" by Stylistics may be the most soulful song to mention "ort… 1 day 11 hours ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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