@iamdiddy #ASKDIDDY PANEL IM ANSWERING ALL YOUR QUESTIONS NOW!! WE ARE #LIVEFROMTHERMC @ Fontainebleau Miami Beach http://t.co/7UMpzIDX6C 1 day 18 hours ago
@iamdiddy Diddy can't answer that question! I don't wanna lie. LOL. #askdiddy | what he does to turn up. 1 day 18 hours ago
@taylorswift13 RT @lordemusic: here is a little jazzy picture they made telling you how to vote (if you don't know already) that would be lovely! http:… 12 hours 34 min ago
@iamdiddy If you ain't waking up with the roosters, me and people in Asia, all the money is gone by 10am! #askdiddy | on building your brand. 1 day 18 hours ago
@questlove The moment you spend all that time copping every Swift/5SOS/Demi song prepping a TEFLON… http://t.co/ME6r6u28GP 1 day 15 hours ago
@iamdiddy Always good times with my brother jimmy iovine. http://t.co/hTn1UkEZQe 13 hours 59 min ago
@jus10p I've taken my child with me to the desert until this whole Ebola virus in America passes. Be safe… http://t.co/lQ0CBK2vpe 1 day 18 hours ago
@taylorswift13 Heads up! Something's happening on @itunesmusic at around 11:59pm EST Monday night.. Available worldwide:) #1989 http://t.co/bfjlIptViP 1 day 15 hours ago
@questlove that one time on friday in which we couldn't keep a straight face http://t.co/NpxTSrM26w #FallonTonight 6 hours 25 min ago
@iamdiddy .@LuckyFischer_PR No excuses, that's how you build your brand. And do it every day. Your reputation keeps you in this game. #askdiddy 1 day 18 hours ago
@iamdiddy YOU GOTTA BE THE BEST REPRESENTATION OF YOUR BRAND!!! #ASKDIDDY PANEL NOW IM ANSWERING EVERYTHING… http://t.co/g7xYsMbtHm 1 day 18 hours ago
@iamdiddy JUST PRESENTED JIMMY IOVINE WITH THE FIRST EVER REVOLT STARTED FROM THE BOTTOM NOW WERE HERE AWARD!… http://t.co/TDlRli1bgV 1 day 10 hours ago
@iamdiddy It'd definitely would be my mother and she would tell me to be more aware. #askdiddy | Who can be 100% honest w/me & what would they say. 1 day 18 hours ago
@iamdiddy The hardest venture I've ever taken on. I didn't understand what it took to create content 24/7365. #askdiddy | learned in year 1 of REVOLT 1 day 18 hours ago
@JosephKahn If you're a male who calls himself a feminist & then lectures women they're not feminist correctly, newsflash, you're not feminist. 11 hours 17 min ago
@iamdiddy I have this quote, Don't be afraid to close your eyes and dream, and then open them up and achieve that dream. #askdiddy | about parenting. 1 day 18 hours ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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