@JosephKahn Some moron beats up his girlfriend and I lose a job. This just happened. Why do I bother waking up. 4 hours 32 min ago
@iamdiddy Come turn up w/ @TreySongz at #REVOLTLive on Hollywood & Highland... Get there right now!! Get your FREE tix here: http://t.co/mZ8EskJNza 1 day 23 hours ago
@questlove hang on....let's start over @Aprilfoolchild i forget I'm having this convo in front of a couple of people. i just wanna correct your 5 hours 34 min ago
@Videostatic Vacation, @HilaryDuff had to get away in "Chasing The Sun" video | @Dwhitebloom, dir http://t.co/lfFU6IBUpy http://t.co/MY3EKmDW9b 8 hours 19 min ago
@questlove lol @essencemag i did a 20 min interview explaining the logic of these choices. or the irony in the duets. what happened? lol 1 hour 17 min ago
@questlove @Aprilfoolchild well...ok i just checked: Chill double dipped '12-'14 so you telling me his presence there just set you off like #Grrrrr!? 5 hours 39 min ago
@JosephKahn If you don't have a guy in a baseball cap filming you with a 5D at all times, your rap entourage sucks. 13 hours 1 min ago
@markromanek RT @shellyeo: Trached Ninjas! My son Justin needs surgery on airway. Please DONATE & RT http://t.co/seQHtweIiL @DeAngeloRB http://t.co/NWYp21 hours 2 min ago
@questlove @Aprilfoolchild what "same" my question is if you are saying "NO" to something....what are you saying/suggesting we "YES" to? 5 hours 49 min ago
@questlove Eh @jimmyfallon were you punking us today? Is this Leto in disguise? #FallonTonight http://t.co/y6G8m7OWPp 1 day 19 hours ago
@jus10p Was Marvin Gaye really gaye? 3 hours 28 min ago
@questlove lol @MdeLisle84 i was jabbin light. heart seems in right place but aint NOBODY from philly bout to come to me hintin i don't give to my city 6 hours 3 min ago
@iamdiddy In life, you don't want to be stuck in traffic.. Create your own lane 1 day 23 hours ago
@MuraiHiro RT @kirstenlepore: MARILYN MYLLER is ONLINE! Check out @MisterPlease 's new stop-mo masterpiece in all its HD glory: http://t.co/u5djsqHCNR 1 day 21 hours ago
@iamdiddy Experience is what you get when you didn't get what you wanted. 1 day 21 hours ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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