@JosephKahn RT @DamitaGo: @JosephKahn FROM THE DIRECTOR THAT DIDN'T BROUGHT YOU THE DIRECTOR'S CUT OF BRITNEY'S PERFUME VIDEO 3 hours 4 min ago
@Videostatic RT @billboardbiz: The 2017 MTV Video Music Awards Are Coming: Watch the First Teaser (Exclusive) https://t.co/dwarJOYcRK 4 hours 37 min ago
@JosephKahn So aweful lately. Would be nice if there was some collective world wide good news everyone could celebrate this year. Like an impeachment. 20 hours 58 min ago
@flo_tweet I also thought this stood for 'love hospital'. Which seemed like a useful emoji. @betweentwobooks @tavitullehttps://t.co/qyISbIjo5U 5 hours 47 min ago
@questlove RT @cheyhalsey: QUIT BUYING $2500 DOGS FROM PET STORES WHEN THERE ARE $60 DOGS IN SHELTERS THAT NEED HOMES AND ARE BEING EUTHANIZED https:/… 1 day 10 hours ago
@JosephKahn This will be the greatest advice I ever give to a man: No sex is worth losing your family and money over. Just jerk off. 18 hours 20 min ago
@diddy ATTN! Try a @Ciroc Peachy Boom Boom and watch Girl's Trip Movie at @studiomoviegril! Retweet for a chance to win 10 VIP movie passes!! 1 day 3 hours ago
@questlove Mueller...Do The Right Thing. 17 hours 47 sec ago
@JosephKahn RT @ClickHole: Latest Attack: ISIS Just Won Comic-Con With An Incredible Panel Moderated By Chris Hardwick https://t.co/Me9lElXoQX https://… 22 hours 48 min ago
@questlove Welp 24 hours until @TiffanyHaddish becomes a household name. She deserves every kudo coming her way. 1 day 10 hours ago
@JosephKahn I hope everyone who subscribed to my Premium Tweet™ service for $5,000 a year has been enjoying the funnier content. 1 day 53 min ago
@jus10p @MikeBoninLA Love this! We should also plant a tree everytime there is a traffic accident caused by your Zero Visio… https://t.co/ZVFsiydh67 1 day 4 hours ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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