@questlove Let's get through this day in....won...peace #HappyThanksgiving #MondegreenThursday 1 day 12 hours ago
@jus10p @BeastModeSoccer @LADWP feel like this won't be a quick fix either. They better hurry before the sun goes down. 1 day 9 hours ago
@BrunoMars Happy Thanksgiving to you and your Family. Love The Brunz 1 day 4 hours ago
@iamdiddy God bless the chef God bless you GOD bless me God bless us all https://t.co/h7VKVde1eA 1 day 8 hours ago
@questlove it took everything in me to not spoil the Erykah/Andre 3000 duet last week. 14 hours 44 min ago
@iamdiddy Happy Thanksgiving from #AQUAhydrate !!! The perfect solution for last nights @ciroc and preparation… https://t.co/a6haRpcYif 1 day 14 hours ago
@questlove Hot Clown Ronald #MacysParade @ Time Warner Center https://t.co/To1LWdOV1G 1 day 20 hours ago
@jus10p @LADWP since my turkey didn't roast can I have that squirrel? #deepfried 1 day 6 hours ago
@JosephKahn Donald Trump is white Kanye for your Dad. 1 day 6 hours ago
@JosephKahn Crumbling hotel tilts against the moon. (artist) performs in ghostly ballroom. Slow motion ballerinas fire machine guns. Walls bleed. ©2015 1 day 1 hour ago
@questlove Look at you Lin! Using your resources to change lives. I recommend everyone read 1000 page books on vacation! https://t.co/ap4dVhGY69 1 day 12 hours ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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