@ROMAIN_GAVRAS @fandomzonejedi since when a man cant be a cunt? My hatred is genderless u dumb cunt 19 hours 4 min ago
@JosephKahn RT @AP: BREAKING: President Donald Trump accuses media of lying about inauguration crowds, wrongly says crowd reached Washington monument. 1 day 17 hours ago
@dougstern This the most Paul F Tompkins-y tweet ever. https://t.co/psJNF8qa4n 1 day 18 hours ago
@A_Listermann RT @40oz_VAN: Be picky with who you share your free time with. 18 hours 50 min ago
@JosephKahn RT @ABC7: #BREAKINGNEWS 750,000 now gathered in downtown for Women's March Los Angeles, organizers say https://t.co/xwF1cRLFcS https://t.co1 day 21 hours ago
@ROMAIN_GAVRAS Madona makes me want to become a Russian citizen. 1 day 22 hours ago
@questlove Just beat my American late hour DJ record of 7am (@hamiltonmusica afterparty was my previous… https://t.co/NWRktOJ8YO 1 day 6 hours ago
@JosephKahn I won an Alternative Oscar for TORQUE. 23 hours 56 min ago
@JosephKahn RT @standupdan: I made one of these. I dedicate it to the puncher. https://t.co/hi73KezjWa 14 hours 27 min ago
@dannylockwood RT @softreeds: Let's commit to bringing this same energy to the voting booth on November 6, 2018. #WomensMarch 1 day 12 hours ago
@questlove This is the BEST example of The Road To Hell Is Paved With #GoodIntentions https://t.co/Dy1Hjp095K 5 hours 57 min ago
@JosephKahn RT @HeerJeet: People need to pay attention to this. Trump is pondering another war so USA can "keep the oil." https://t.co/pu4k6oN8t7 1 day 22 hours ago
@ROMAIN_GAVRAS I m writting a blockbuster called : "Self righteous cunts VS fascist sickos " 19 hours 19 min ago
@This_is_Frank RT @wmata: Metrorail ridership for Sat, Jan 21 = 1,001,616 #wmata 5 hours 19 min ago
@jus10p I am selling my 2 tickets to the Alternative Facts show for next Wednesday at The Hollywood Bowl. $75 each. DM me if interested. 21 hours 50 min ago
@questlove "Took the weekend off" for my bday. Went to elevenmadisonpark & damn if danielhumm ain't do it… https://t.co/RPwmDv8uxw 1 day 16 hours ago
@anthonymandler RT @denisevasi: I made this for you, for me, I made this for HER and I carried it proudly ✊✊✊✊✊ #mybodymychoice @womensmarch https://t… 1 day 5 hours ago
Lucid Media

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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