@sego_music We got featured on @videostatic homepage today!. http://t.co/9EcNuYyo5K Directed by Andrew William Ralph. 1 day 4 hours ago
@questlove @Menphyel7 which one? what i miss? 1 day 4 hours ago
@taylorswift13 RT @ttaylorrswift13: @taylornation13 HER OUTFIT. HER VOCALS. HER EVERYTHING. IM DONE. #TaylorOnKimmel 1 day 19 hours ago
@JosephKahn It's Friday and I have a film to sell. Please forgive the next 3 retweets if you already know. Thanks. 1 day 4 hours ago
@questlove Ladies & Gents @brooklynbowl is safe (*said* bowling alley in WB is called "The Gutter") out bowling alley is open and clean #BowlTrain 1 day 23 hours ago
@JosephKahn .@iefvx This is sexual harassment and internet bullying. 1 day 3 hours ago
@A_Listermann RT @Andrew_Sandler: #Repost // World Premiere // therealmaryjblige "Right now" // Directed by #MikeHo // EP @a_listermannhttp://t.co/N8Wo1 day 23 hours ago
@katyperry Overwhelmed with love today... 3 hours 58 min ago
@questlove RT @pritter1492: Holy crap. @questlove's Superjam from @Bonnaroo in 2005 is insanity. Freaking incredible. 1 day 6 hours ago
@questlove Celeb version of we_have_to_stop neildegrassetyson rocchris & #SteveMcqueen http://t.co/gFFFfViST0 1 day 17 hours ago
@questlove Ha! @TThompsonYES i was at last BK showing. Had whole place to my delf. Then crowd came in 2 mins late. #Yay4Yall #Rats4ME #DearWhitePeople 11 hours 56 min ago
@questlove RT @TThompsonYES: @DearWhitePeople is out Nationwide today. If you care about independent film & movies that make us talk and think. Tell e… 13 hours 10 min ago
@JosephKahn If I die of ebola, I'm totally voting Republican next election. 1 day 6 hours ago
@Videostatic and no clothes... WATCH: @Kiesza "No Enemiesz" music video | @syndromestudio, dir http://t.co/Lg8xr0lMpS 1 hour 9 min ago
@questlove RT @RobIsAWriter: @questlove I just finished reading Mo Meta Blues, music just sounds different, clearer, better now. Great job with it! 4 hours 10 min ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

Tags: Blog

Recent Tweets