@Videostatic RT @braxtonpope: this video is such an aesthetic banger lars von trier x tarkovsky holy shit i love it - isaiah https://t.co/EKKju92L0A 1 day 22 hours ago
@Videostatic Rae Sremmurd "Perplexing Pegasus" (Tomas Whitmore, dir.) https://t.co/4dxDgBCeWI #video #musicvideo 13 hours 11 min ago
@Videostatic Sia "Santa's Coming For Us" (Marc Klasfeld, dir.) https://t.co/Rai050oirJ #video #musicvideo 10 hours 16 min ago
@Videostatic P!nk "Beautiful Trauma" (Nick Florez, RJ Durell, dir.) https://t.co/jYqzVUM1tQ #video #musicvideo 1 day 8 hours ago
@Videostatic Falling In Reverse "Fuck You And All Your Friends" (Ethan Lader, dir.) https://t.co/jBI5p37SPF #video #musicvideo 1 day 13 hours ago
@Videostatic Watsky "Going Down" (Nick Roney, dir.) -NSFW- https://t.co/Fi195U4Kzh #video #musicvideo 1 day 10 hours ago
@Videostatic RT @MTVMusicUK: The legendary @JTimberlake filmed a new music video this week and it looks pretty amazing >>> https://t.co/2laaPBhVQP ht… 14 hours 23 min ago
@Videostatic Green Day "Back In The USA" (Brendan Walter, Greg Yagolnitzer, dir.) https://t.co/hZEaP3bces #video #musicvideo 1 day 11 hours ago
@Videostatic Queens Of The Stone Age "The Way You Used To Do" (Jonas Akerlund, dir.) https://t.co/7Q9Sovo8ZQ #video #musicvideo 1 day 15 hours ago
@Videostatic RT @cyriakharris: As an artist, the secret to success is to make some stupid shit while you wait for people to like your real stuff. Then r… 1 day 10 hours ago
@Videostatic Hercules & Love Affair f/ Rouge Mary "Rejoice" (William Kennedy, dir.) https://t.co/j0qkg5Ra3H #video #musicvideo 14 hours 6 min ago
@Videostatic BANNERS "Someone To You" (Similar But Different, dir.) https://t.co/8nXpNuIaUT #video #musicvideo 1 day 14 hours ago
@PlungeTheatre Is that us & our whole entire team featured on @Videostatic? YAASSS IT IS https://t.co/audmdEjHSZ 22 hours 10 min ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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