@syndromestudio Join us! Our art will be on display 4/30 at LA Weekly's Artopia, more info: http://t.co/Wq8c6ncU0o 1 day 14 hours ago
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@davidguetta RT @jhoni_marques: 'Hey Mama' by @DavidGuetta featuring @NICKIMINAJ & @djafrojack is now on iTunes, GET HERE: https://t.co/UHCSWxJNyO http:… 1 day 17 hours ago
@flo_tweet Limited edition blue vinyl 12" available in selected stores for @RSDUK What Kind Of Man As Far As I Could Get http://t.co/RfUpR28Kj3 1 day 45 min ago
@Videostatic Adanowsky "Would You Be Mine" (Adan Jodorowsky, dir.) - NSFW - http://t.co/pQnNQzHBkt 1 day 12 hours ago
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@A_Listermann Some people love sleeping in. I love waking up early. I already feel there is never enough time in the day... 1 day 16 hours ago
@iamdiddy #Officerplease #OhGOD LOL #WATCH damn getting pulled over now is a whole Nother level of stress with… https://t.co/xHavjy1wbY 1 day 21 hours ago
@kanyewest Excited, humbled and motivated for the future. http://t.co/t5estPlR6w 14 hours 48 min ago
@JosephKahn Whenever I see a hot white blond girl in LA driving anything less than a Range Rover, I assume she just got here. 1 day 11 hours ago
@JosephKahn Stick a fork in making people pay for trailers. 1 day 9 hours ago
@iamdiddy Earlier I didn't shoot for aqua hydrate. For the upcoming Mayweather Pacquiao fight with showtime!… https://t.co/xmbxxXBB2D 1 day 5 hours ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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