@JosephKahn My talent to effortlessly deflect harassment, bad reviews, criticism qualifies me to direct giant studio movies that make a ton of money. 21 hours 41 min ago
@JosephKahn Watching KUNG FU KILLER on Netflix which basically SEVEN meets martial arts which is weird so obviously I'm in. 1 day 15 hours ago
@dougstern It’s almost like sports gambling is a scam to separate fools from their money! https://t.co/NiKiE5z1FG 1 day 9 hours ago
@jus10p When will they quit trying to make Rita Ora happen? It's been like 10 years now. It's just not. 18 hours 11 min ago
@Ray_Kay Norway :) Still from my Hydro commercial https://t.co/Cki06VOPAw 20 hours 5 min ago
@iamdiddy There's no ego in getting money!! if you can't do the little job then you don't deserve the big job!! #Motivation http://t.co/glBztgetcV 1 hour 23 min ago
@JosephKahn Most great art especially dance & music are achieved by people in their 20s/30s. Writers often 30s/40s. But visual arts can skew older. 1 day 22 hours ago
@iamdiddy You gotta WORK HARD to be GOOD! Now imagine working for GREATNESS!! #inspiration #motivation #dreambig #thenextlevehttp://t.co/3UReFDpS9f 14 hours 17 min ago
@jus10p @ChanclerVHaynes It is that good. What are they doing to those chickens? #sprinklingcrack I suspect. 9 hours 29 min ago
@Ray_Kay Norway. Still from my Hydro commercial https://t.co/TegVqdplIB 20 hours 3 min ago
@JosephKahn RT @_Jencita_: Wildest Dreams is @Vevo certified! Her 15th Certified video! And it's #WorldAnimalDay :) http://t.co/Aq0oA26DbD http://t.co/1 day 19 hours ago
@jus10p Vodka cranberry is the perfect drink for a girl who wants to get drunk and not get a UTI 1 day 9 hours ago
@questlove That time when @HillHarper & @ZarahZolhman couldn't make their respective #Cranium teams correctly… https://t.co/Uhy9X25me3 10 hours 39 min ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

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