@A_Listermann RT @calscruby: want one of these shirts? tweet "listen to @calscruby #GoldCoins https://t.co/3QmDgncvPD" picking 3 winners at 12am http:/… 1 day 17 hours ago
@iamdiddy Fear of God is the beginning of Wisdom… 1 day 20 hours ago
@markromanek RT @PasteMagazine: Watch Weezer "Rockin' Out Like It's '94" on Fallon http://t.co/xkNYZM0yPG 1 day 21 hours ago
@markromanek @32Twenty I am happy with it as is. 1 day 13 hours ago
@taylorswift13 RT @Cosmopolitan: Taylor Swift gives a fan the best love advice on Insta. Srsly getting teary-eyed over here. http://t.co/PTHMvdepNI http:/… 22 hours 49 min ago
@Videostatic @spencenicholson @KoiBoi_ just like they do with the movies 12 hours 51 min ago
@A_Listermann RT @EricBellinger: NEW VIDEO: "Kiss Goodnight" Feat. @Kid_Ink Directed By @MikeHo_ http://t.co/ncsiDfnydQ 1 day 10 hours ago
@iamdiddy Being a mother is not about what you gave up to have a child, but what you've gained to have one. Tag… http://t.co/e501gKRVmG 18 hours 49 min ago
@jus10p RT @jamietworkowski: Great to catch up with my old friend @jus10p, and to hear more about the @Hobgoods documentary he's helping create. ht… 1 day 15 hours ago
@JamieKRab Check out Martin de Thurah's new video for Röyksopp + Robyn!... http://t.co/lhx16ZS9Pe 15 hours 42 min ago
@JosephKahn I asked this guy to take a pic of me. This is what he took. http://t.co/CPsIDkmFYm 18 hours 7 min ago
@questlove Balance in the universe people....extremely certain that someone is not to happy w me right now (I still love you @MarthaStewart?) 1 day 13 hours ago
@JosephKahn They finally posted one of my two AKB48 videos on youtube: https://t.co/yP9jqTTiF9 1 day 7 hours ago

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

  • Music Videos Work! — Beats By Dre have been the most ubiquitous product placement in music videos since their 2008 launch. And guess what? All that exposure worked. Beats became the luxury accessory that was somewhat affordable (sorry, Maybach) and actually served a purpose besides looking cool (sorry, Louis Vuitton
  • Sometimes Music Beats Tech — How many stories have there been about the short-sighted music industry, losing to Apple or some other tech company? This time, Interscope head Jimmy Iovine reportedly cut a deal that let them make a ton of money while owning all the patents and trademarks. Monster took all the risk, had to do all the manufacturing and distribution and then got left in the dust. 

Somebody sign Gizmodo's Sam Biddle to a book deal, because I'm sure there's way more to the story...

PS: Here's a fun for anyone who has ever spent over $100 on a cable: Do Coat Hangers Sound As Good As Monster Cables?

Tags: Blog

Recent Tweets