@Videostatic Green Day "Back In The USA" (Brendan Walter, Greg Yagolnitzer, dir.) https://t.co/hZEaP3bces #video #musicvideo 1 day 11 hours ago
@Videostatic P!nk "Beautiful Trauma" (Nick Florez, RJ Durell, dir.) https://t.co/jYqzVUM1tQ #video #musicvideo 1 day 7 hours ago
@Videostatic Hercules & Love Affair f/ Rouge Mary "Rejoice" (William Kennedy, dir.) https://t.co/j0qkg5Ra3H #video #musicvideo 13 hours 48 min ago
@Videostatic RT @cyriakharris: As an artist, the secret to success is to make some stupid shit while you wait for people to like your real stuff. Then r… 1 day 9 hours ago
@Videostatic BANNERS "Someone To You" (Similar But Different, dir.) https://t.co/8nXpNuIaUT #video #musicvideo 1 day 13 hours ago
@Videostatic RT @braxtonpope: this video is such an aesthetic banger lars von trier x tarkovsky holy shit i love it - isaiah https://t.co/EKKju92L0A 1 day 22 hours ago
@Videostatic Sia "Santa's Coming For Us" (Marc Klasfeld, dir.) https://t.co/Rai050oirJ #video #musicvideo 9 hours 58 min ago
@Videostatic Rae Sremmurd "Perplexing Pegasus" (Tomas Whitmore, dir.) https://t.co/4dxDgBCeWI #video #musicvideo 12 hours 53 min ago
@Videostatic Queens Of The Stone Age "The Way You Used To Do" (Jonas Akerlund, dir.) https://t.co/7Q9Sovo8ZQ #video #musicvideo 1 day 15 hours ago
@Videostatic Falling In Reverse "Fuck You And All Your Friends" (Ethan Lader, dir.) https://t.co/jBI5p37SPF #video #musicvideo 1 day 12 hours ago
@Videostatic Watsky "Going Down" (Nick Roney, dir.) -NSFW- https://t.co/Fi195U4Kzh #video #musicvideo 1 day 9 hours ago
@Videostatic RT @MTVMusicUK: The legendary @JTimberlake filmed a new music video this week and it looks pretty amazing >>> https://t.co/2laaPBhVQP ht… 14 hours 5 min ago
@PlungeTheatre Is that us & our whole entire team featured on @Videostatic? YAASSS IT IS https://t.co/audmdEjHSZ 21 hours 52 min ago

Roger Ebert And The Greatest Music Video Ever Made

A Tribute To Roger Ebert

It was just yesterday that I read Roger Ebert's "Leave Of Presence," an announcement that he'd be  stepping away from the day-to-day grind and only review those movies he truly loved. Most likely, he loved them all. Even the bad ones. Maybe especially the bad ones if it inspired a great column or classic spat with his also departed sparring partner, Gene Siskel

Anyone who writes about visual media owes something to Roger. Anyone who needs to wade through the good, the bad, the ugly and consider it all on their own individual terms could learn something from his career. And the fact he finally stepped away mere days before he passed — even after battling cancer for years, losing his jaw and the ability to eat and speak — is a testament to what it took to pull him from his calling.

There's not really a music video angle here, except of course, there is...

Roger Ebert didn't discuss music videos very much. Movies and music videos are two very different entities: A typical movie in the theater asks for $10 and two hours of your undivided attention. A music video barely asks for four minutes and hopefully some of your attention. Bad movies are to be flagged and avoided. A bad music video? In the internet age you can make up your mind in a few seconds and move onto the next one. Smaller stakes, as they say.

He did coin the phrase Semi-OMV (Semi-Obligatory Music Video) in his Movie Glossary, describing an approximately three minute movie sequence in which "a song is played at top volume while movie characters experience spasms of hyperkinetic behavior and stick their faces into the camera lens." So, clearly, he saw his fair share of bad videos.

A better and more telling example has to do with Grand Rapids, MI; a city that was named by Newsweek to a list of Top 10 Dying Cities. The fine folks of Grand Rapids decided to show some life and filmed a massive, one-take lip-dub video: 5,000 people taking over the city for a lipdub of Don McLean's "American Pie."

That cover video — made by proud Mid-Westerners who weren't about to be told by some NYC magazine people that they occupied a dead city — was the one that Roget Ebert publicly declared "The Greatest Music Video Ever Made." Not "Thriller." Not some artsy, high-concept video. A lipdub — possibly the lowest form of music video, but done here on an epic scale by regular people with something to prove — was the greatest music video ever made.

And that's a beautiful fucking thing.

R.I.P. Roger Ebert.

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