@iamdiddy Make sure you go download @asapferg new mixtape ----> http://t.co/YX2sdTb9ZF #Fergforever 10 hours 52 min ago
@Ray_Kay @SamiMTV @Montana_Manning Sami, du tar casting-jobben fra nå av! 23 hours 57 min ago
@BrunoMars RT @143Imy: BATMAN in the Uptown Funk Groove! He would be dancing with his family, but you know... #RIPWayneFamily https://t.co/jxnmaS58iJ1 day 5 hours ago
@BrunoMars I hope you all are in the yard eating like kings and queens with your loved ones. Happy Thanksgiving Hooligans! 1 day 8 hours ago
@A_Listermann RT @RIVETING_ENT: Have a great Thanksgiving everyone! Spread love and happiness this holiday. The world needs it... 1 day 11 hours ago
@BrunoMars RT @ABrooklynBeauty: @BrunoMars me and my sister itsshaquasia was jamming to #UptownFunk it's a #FamilyFunk thing http://t.co/YyaJ6Gj0H6 1 day 7 hours ago
@questlove Happy Thanksgiving from your favorite band @TheRoots (this is our official IG just opened yesterday… http://t.co/qZ7B0iX9rm 1 day 14 hours ago
@JosephKahn RT @Charalanahzard: Sometimes young boys on Facebook send me rape threats, so I've started telling their mothers. http://t.co/0Cbs81eXiE 1 day 3 hours ago
@questlove a #HamiltonJoeFrankANDReynolds best of comp on #Itunes w NO #FALLINinLOVE!!! that's like New Radicals not having Give What You Get on theirs 8 hours 17 min ago
@questlove @gabetron801 we all cut each other off lol...thats how cats be when they passionate 12 hours 24 min ago
@JosephKahn I like how the logo to FORCE AWAKENS turns in 3D then flattens to traditional 70's 2D. Nice touch. 1 hour 2 min ago
@iamdiddy Christmas is coming early this year! New @Fauntleroy Christmas Slow Jam Album! Download it now!! ---> http://t.co/sc3uEMQSwU 10 hours 7 min ago
@LilTunechi join us! @wearezulunation@gmail.com. we wld be immensely grateful! 7 hours 6 min ago

Roger Ebert And The Greatest Music Video Ever Made

A Tribute To Roger Ebert

It was just yesterday that I read Roger Ebert's "Leave Of Presence," an announcement that he'd be  stepping away from the day-to-day grind and only review those movies he truly loved. Most likely, he loved them all. Even the bad ones. Maybe especially the bad ones if it inspired a great column or classic spat with his also departed sparring partner, Gene Siskel

Anyone who writes about visual media owes something to Roger. Anyone who needs to wade through the good, the bad, the ugly and consider it all on their own individual terms could learn something from his career. And the fact he finally stepped away mere days before he passed — even after battling cancer for years, losing his jaw and the ability to eat and speak — is a testament to what it took to pull him from his calling.

There's not really a music video angle here, except of course, there is...

Roger Ebert didn't discuss music videos very much. Movies and music videos are two very different entities: A typical movie in the theater asks for $10 and two hours of your undivided attention. A music video barely asks for four minutes and hopefully some of your attention. Bad movies are to be flagged and avoided. A bad music video? In the internet age you can make up your mind in a few seconds and move onto the next one. Smaller stakes, as they say.

He did coin the phrase Semi-OMV (Semi-Obligatory Music Video) in his Movie Glossary, describing an approximately three minute movie sequence in which "a song is played at top volume while movie characters experience spasms of hyperkinetic behavior and stick their faces into the camera lens." So, clearly, he saw his fair share of bad videos.

A better and more telling example has to do with Grand Rapids, MI; a city that was named by Newsweek to a list of Top 10 Dying Cities. The fine folks of Grand Rapids decided to show some life and filmed a massive, one-take lip-dub video: 5,000 people taking over the city for a lipdub of Don McLean's "American Pie."

That cover video — made by proud Mid-Westerners who weren't about to be told by some NYC magazine people that they occupied a dead city — was the one that Roget Ebert publicly declared "The Greatest Music Video Ever Made." Not "Thriller." Not some artsy, high-concept video. A lipdub — possibly the lowest form of music video, but done here on an epic scale by regular people with something to prove — was the greatest music video ever made.

And that's a beautiful fucking thing.

R.I.P. Roger Ebert.

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