@JosephKahn Joseph you have no creativity. You are crap. (please direct my favorite artist's next video) 1 day 4 hours ago
@iamdiddy RT @DeLeonTequila: An elevated take on a #CincoDeMayo classic: The #TheNextLevel #DeleonTequila Margarita. https://t.co/s8mUv6MVeP https://… 1 day 7 hours ago
@iamdiddy Studio nights with me and my sis @maryjblige THE QUEEN OF R&B!! Without her there would be no BADBOY! #bluedotNIGHTS https://t.co/FktqGXneNV 1 day 10 hours ago
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@iamdiddy Being from NY, how does it feel to lead the new school #BadBoy movement @FrencHMonTanA ?!? #AskFrench 10 hours 27 min ago
@JosephKahn Male nerds complaining about armor with boob shapes are gonna freak out when they learn about bras. 11 hours 59 min ago
@JosephKahn Ok. Please send check for $3 million to @SupplyDemandTV. See you on set. https://t.co/1CuN4bVsR5 1 hour 54 min ago
@JosephKahn My twitter is a public trainwreck. Why am I still working. https://t.co/19Ht6o0XQj 1 day 3 hours ago
@JosephKahn RT @HeathUltimate: #HeathLedger attends the party for @MartinHenderson’s film ‘Torque’ in Los Angeles, on January 14, 2004. #TBT https:/… 16 hours 5 min ago
@markromanek RT @balleralert: I'm so happy to witness the Obamas.... Never be another one! We gonna miss you. https://t.co/0sWZpPZyE2 1 day 3 hours ago
@iamdiddy PUFF DADDY PSA!! I will be hosting @HakkasanLV #MDW on Friday, May 27th!! Get your tix now! https://t.co/qqRqDZeiTU https://t.co/lfP0cDBQEF 1 day 13 hours ago
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Lucid Media

Roger Ebert And The Greatest Music Video Ever Made

A Tribute To Roger Ebert

It was just yesterday that I read Roger Ebert's "Leave Of Presence," an announcement that he'd be  stepping away from the day-to-day grind and only review those movies he truly loved. Most likely, he loved them all. Even the bad ones. Maybe especially the bad ones if it inspired a great column or classic spat with his also departed sparring partner, Gene Siskel

Anyone who writes about visual media owes something to Roger. Anyone who needs to wade through the good, the bad, the ugly and consider it all on their own individual terms could learn something from his career. And the fact he finally stepped away mere days before he passed — even after battling cancer for years, losing his jaw and the ability to eat and speak — is a testament to what it took to pull him from his calling.

There's not really a music video angle here, except of course, there is...

Roger Ebert didn't discuss music videos very much. Movies and music videos are two very different entities: A typical movie in the theater asks for $10 and two hours of your undivided attention. A music video barely asks for four minutes and hopefully some of your attention. Bad movies are to be flagged and avoided. A bad music video? In the internet age you can make up your mind in a few seconds and move onto the next one. Smaller stakes, as they say.

He did coin the phrase Semi-OMV (Semi-Obligatory Music Video) in his Movie Glossary, describing an approximately three minute movie sequence in which "a song is played at top volume while movie characters experience spasms of hyperkinetic behavior and stick their faces into the camera lens." So, clearly, he saw his fair share of bad videos.

A better and more telling example has to do with Grand Rapids, MI; a city that was named by Newsweek to a list of Top 10 Dying Cities. The fine folks of Grand Rapids decided to show some life and filmed a massive, one-take lip-dub video: 5,000 people taking over the city for a lipdub of Don McLean's "American Pie."

That cover video — made by proud Mid-Westerners who weren't about to be told by some NYC magazine people that they occupied a dead city — was the one that Roget Ebert publicly declared "The Greatest Music Video Ever Made." Not "Thriller." Not some artsy, high-concept video. A lipdub — possibly the lowest form of music video, but done here on an epic scale by regular people with something to prove — was the greatest music video ever made.

And that's a beautiful fucking thing.

R.I.P. Roger Ebert.

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