@JosephKahn Spending the next 5 hours watching 55 David Fincher music videos in their entirety. 22 hours 15 min ago
@trent_reznor RT @nineinchnails: The @GoneGirlMovie soundtrack, with new music from @trent_reznor & #AtticusRoss, is out today: http://t.co/JDndCvtwbb ht… 4 hours 32 min ago
@JosephKahn RT @steal_his_look: Steal Their Look: King & Queen of Rap ❤️ Holsum Country-Style White Bread (x2): $15.99 Kraft Mayo: $2.50 http… 1 day 16 hours ago
@JosephKahn Asians who claim to be as discriminated as black people should shut the fuck up, catch a cab, & go back to their executive jobs at Apple. 1 day 16 hours ago
@JosephKahn Pretty accurate DETENTION review. http://t.co/sWZxPnNlLo 1 day 21 hours ago
@taylorswift13 RT @TSwiftDailyNews: Here are some adorable polaroids of Taylor with Swifties at #1989SECRETSESSIONS in Nashville!! http://t.co/ZXeSIAU5ss 1 day 17 hours ago
@JosephKahn Most of the responses I hear when a friend had sex with a celebrity: "meh." 1 day 3 hours ago
@JosephKahn Shit. Fincher marathon interrupted by work. I can never have any fun. See ya. 21 hours 22 min ago
@iamdiddy New Limited Release SICKER THAN YOUR AVERAGE tees by @philg_lifestyle just dropped at Footaction and… http://t.co/NQlAiMI7S9 20 hours 58 min ago
@dannylockwood RT @BuzzFeed: Your Favorite Old And New Music Videos Are About To Get A Brand Makeover http://t.co/25sxRaPgkI 1 day 17 hours ago
@questlove and Eve Hewson busts my disguise kit hiding near the garbage pile wide open. @glblctznhttp://t.co/tITM2TGNyZ 1 day 20 hours ago
@JamieKRab New @maroon5 video directed by Samuel Bayer! https://t.co/vOocfpj20D 2 hours 39 min ago
@Videostatic @ryanbooth And I say that with much respect to Bruce Hornsby (and The Range) 20 hours 1 min ago
@questlove Dog. I'm on the 30th listen. "Streets Of The Ghetto" is @DiamondDDITC under praised masterpiece. Most… http://t.co/HNy6Tzx9Dt 1 day 17 hours ago
@taylorswift13 RT @brian_mansfield: Remember when I tweeted this quote? They weren't wrong. http://t.co/SjEd4IlOwx 1 day 4 hours ago
@JosephKahn Fincher vid #2 of 55 Rick Springfield (1985). I think he does the world's 1st crash zoom at the end of this: https://t.co/UqztVPlUMc 22 hours 6 min ago

Roger Ebert And The Greatest Music Video Ever Made

A Tribute To Roger Ebert

It was just yesterday that I read Roger Ebert's "Leave Of Presence," an announcement that he'd be  stepping away from the day-to-day grind and only review those movies he truly loved. Most likely, he loved them all. Even the bad ones. Maybe especially the bad ones if it inspired a great column or classic spat with his also departed sparring partner, Gene Siskel

Anyone who writes about visual media owes something to Roger. Anyone who needs to wade through the good, the bad, the ugly and consider it all on their own individual terms could learn something from his career. And the fact he finally stepped away mere days before he passed — even after battling cancer for years, losing his jaw and the ability to eat and speak — is a testament to what it took to pull him from his calling.

There's not really a music video angle here, except of course, there is...

Roger Ebert didn't discuss music videos very much. Movies and music videos are two very different entities: A typical movie in the theater asks for $10 and two hours of your undivided attention. A music video barely asks for four minutes and hopefully some of your attention. Bad movies are to be flagged and avoided. A bad music video? In the internet age you can make up your mind in a few seconds and move onto the next one. Smaller stakes, as they say.

He did coin the phrase Semi-OMV (Semi-Obligatory Music Video) in his Movie Glossary, describing an approximately three minute movie sequence in which "a song is played at top volume while movie characters experience spasms of hyperkinetic behavior and stick their faces into the camera lens." So, clearly, he saw his fair share of bad videos.

A better and more telling example has to do with Grand Rapids, MI; a city that was named by Newsweek to a list of Top 10 Dying Cities. The fine folks of Grand Rapids decided to show some life and filmed a massive, one-take lip-dub video: 5,000 people taking over the city for a lipdub of Don McLean's "American Pie."

That cover video — made by proud Mid-Westerners who weren't about to be told by some NYC magazine people that they occupied a dead city — was the one that Roget Ebert publicly declared "The Greatest Music Video Ever Made." Not "Thriller." Not some artsy, high-concept video. A lipdub — possibly the lowest form of music video, but done here on an epic scale by regular people with something to prove — was the greatest music video ever made.

And that's a beautiful fucking thing.

R.I.P. Roger Ebert.

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