@questlove Nope. BUT you will get an EXCELLENT new LP by @TheRoots when it's complete https://t.co/6lM68xnn39 2 hours 22 min ago
@JosephKahn Mad about this until I die. Don't enter the film business unless you're good. Don't enter my set until you're great. 1 day 13 hours ago
@JosephKahn Tweet Rant over. I'm gonna watch Game of Thrones. I hope a lot of people die. 1 day 11 hours ago
@iamdiddy NOLA ARE YOU READY?! Don't miss the #BadBoyFamily at #ESSENCEFEST!! We are going to shut it down for the first time… https://t.co/0HHRsDksKV 1 day 1 hour ago
@kanyewest S 2ND & WYTHE INGRAHAM & BOGART 16 hours 32 min ago
@questlove That's.....what's up! ❤️ 1 day 15 hours ago
@davidguetta RT @ushuaiaibiza: When we said BIG, we meant it. Thank you to everyone who came to @BIGtheparty with @davidguetta at @ushuaiaibiza! https:/… 12 hours 23 min ago
@BrandonDull . @ZEDZILLA1 new music video, directed by Brandon Dull is on @Videostatic https://t.co/Tq4CrrEDMn 1 day 22 hours ago
@JosephKahn So liberating to make #BODIED. Kahn is unchained and can do whatever he wants, including referring to himself in 3rd person. 13 hours 3 min ago
@JosephKahn RT @JenAshleyWright: It's like his whole life is method acting a John Hughes villain. https://t.co/MDaXiU25Rf 1 day 23 hours ago
@iamdiddy RT @audiomack: #2 Song is @iamdiddy - Shmoney Ain't A Problem ft. @FrencHMonTanA, @BobbyShmurdaGS9, @RowdyShmoney & @ChinxMusic https://t… 15 hours 58 min ago
@dougstern @MLSist Absolutely! And ‘not improving as fast as competition who had more room to rise’ could be fire-able, but ‘worst ever’ is a stretch. 1 day 22 hours ago
Lucid Media

Roger Ebert And The Greatest Music Video Ever Made

A Tribute To Roger Ebert

It was just yesterday that I read Roger Ebert's "Leave Of Presence," an announcement that he'd be  stepping away from the day-to-day grind and only review those movies he truly loved. Most likely, he loved them all. Even the bad ones. Maybe especially the bad ones if it inspired a great column or classic spat with his also departed sparring partner, Gene Siskel

Anyone who writes about visual media owes something to Roger. Anyone who needs to wade through the good, the bad, the ugly and consider it all on their own individual terms could learn something from his career. And the fact he finally stepped away mere days before he passed — even after battling cancer for years, losing his jaw and the ability to eat and speak — is a testament to what it took to pull him from his calling.

There's not really a music video angle here, except of course, there is...

Roger Ebert didn't discuss music videos very much. Movies and music videos are two very different entities: A typical movie in the theater asks for $10 and two hours of your undivided attention. A music video barely asks for four minutes and hopefully some of your attention. Bad movies are to be flagged and avoided. A bad music video? In the internet age you can make up your mind in a few seconds and move onto the next one. Smaller stakes, as they say.

He did coin the phrase Semi-OMV (Semi-Obligatory Music Video) in his Movie Glossary, describing an approximately three minute movie sequence in which "a song is played at top volume while movie characters experience spasms of hyperkinetic behavior and stick their faces into the camera lens." So, clearly, he saw his fair share of bad videos.

A better and more telling example has to do with Grand Rapids, MI; a city that was named by Newsweek to a list of Top 10 Dying Cities. The fine folks of Grand Rapids decided to show some life and filmed a massive, one-take lip-dub video: 5,000 people taking over the city for a lipdub of Don McLean's "American Pie."

That cover video — made by proud Mid-Westerners who weren't about to be told by some NYC magazine people that they occupied a dead city — was the one that Roget Ebert publicly declared "The Greatest Music Video Ever Made." Not "Thriller." Not some artsy, high-concept video. A lipdub — possibly the lowest form of music video, but done here on an epic scale by regular people with something to prove — was the greatest music video ever made.

And that's a beautiful fucking thing.

R.I.P. Roger Ebert.

Tags: Blog

Recent Tweets