@iamdiddy We're saying #FuckCancer next Thursday Oct 15th at Story Nightclub in Miami!! Come party and support a good cause! http://t.co/JNwxJCbOgk 11 hours 6 min ago
@JosephKahn @shaviro Not so fast. You're living til 200. 1 day 11 hours ago
@questlove That time when @HillHarper & @ZarahZolhman couldn't make their respective #Cranium teams correctly… https://t.co/Uhy9X25me3 8 hours 14 min ago
@questlove i got like 339 Neptunes songs in the arsenal-----enough for a second #AllNeptunesEverything at #BowlTrain......what say y'all? 14 hours 2 min ago
@dougstern It’s almost like sports gambling is a scam to separate fools from their money! https://t.co/NiKiE5z1FG 1 day 7 hours ago
@jus10p @thenickperdue I'm thinking about it. Or a class action lawsuit against @instagram. How they shut that down but not people like Fuckjerry. 8 hours 56 min ago
@iamdiddy RT @Ciroc: The smoothest day of the year is here! Cheers to everyone celebrating #NationalVodkaDay with the best! http://t.co/5IempQrvxW 1 day 15 hours ago
@JosephKahn If the government really wanted to kill you, your assault rifle won't do jack when they drone strike you in a Dennys. 16 hours 26 min ago
@JosephKahn Donnie Yen hugging a girlfriend 30 years younger than him while holding oranges is the most Asian image of the year. http://t.co/fJa5sqS2bs 1 day 12 hours ago
@jus10p @ChanclerVHaynes It is that good. What are they doing to those chickens? #sprinklingcrack I suspect. 7 hours 4 min ago
@JosephKahn This moron thinks I'm in Linkin Park. http://t.co/Cc6e9nuDAZ 1 day 12 hours ago
@questlove blowing my mind that a BROADWAY CAST ALBUM is in the @Billboard top 5 rap charts & top 10 pop charts @HamiltonMusical #Hamiltunes 18 hours 42 min ago
@iamdiddy RT @RevoltTV: CALLING ALL HUSTLERS Mention a friend and visit http://t.co/zqVirx7ovm for tickets. http://t.co/2J0NEGpOZC 1 day 19 hours ago
@jus10p @ABC7 very exciting! Who will be FPCOTW (Face Pube Champion Of The World)!?!?!?!! 11 hours 38 min ago
@jus10p I recently read the world debt is at 233.3 trillion dollars is. Who do we owe this to?!?!? 7 hours 37 min ago
@jus10p @Adweek what goes up (unnecessarily) must come down. 19 hours 38 min ago

Technologic: Better, Faster, Stronger...

Spence Nicholson on NAB camera announcements

Today we launch a new feature with director Spence Nicholson, who will explore the digital cinema landscape as it is today, its past and look forward to the future....

NAB is the yearly meet up for the National Association Of Broadcasters, but in recent years it has been hijacked by digital cinema "cine" nerds. Every year there is a big product reveal just prior to NAB, and this year was a new product called the MōVI

The MōVI is really nothing new. At its most simple explanation, it is a stabilized 3 axis gyro head on a gymbal, the type often used for Aerial Photography, adapted to work in a handheld configuration. Many open source initiatives have been developing this technology over the past several years, (mainly dji_innovations.com) but Freefly Systems, based in Seattle WA, patented the technology and brought in Vincent LaFloret (the dude Canon hired to pimp the 5D mk ii) to be its spokesperson, so naturally it has gotten a lot of buzz. This has unlimited potential, but don't expect to just purchase one and replace the need for steadicams, cranes, dolly's or Jibs. I feel it will be best used in conjunction with the afforementioned traditional film tools.

Just today Black Magic Design announced the follow-up to their BMD Cine Camera announced last year (and still not in the hands of many people who pre-ordered it): the Super 35mm 4k camera for under $4k (the quote, unquote "holy grail") and another camera, a 1080p "pocket cinema" camera using a Super 16mm sensor and M43 mount that will retail for less than $1k. The high school and film school version of me would likely be shitting his corduroys.

The "Pocket" Cine camera has great potential as a camera you always have with you, but not necessarily as something that will replace a RED or Alexa on a production. I see this being used on big productions in lieu of crash cams, car mounts, etc, maybe giving GoPro a run for their money (though the rumor is GoPro is set to announce a new system as well, so we shall see).

The really cool thing about the Super 35mm BMD Camera is that it has a global shutter, replacing the rolling shutter and thus eliminating things like "jello cam", skew, smear and partial exposures. Though cheap, the ergonomics of these cameras require a lot of accessories and add ons to make them production ready. Also, if last year is anything to go by, the next camera may be announced before you even get your hands on this one. 

Global shutter is the 2013 must have digital cinema feature. Arri announced their new Alexa modules last month and promised global shutter. RED today announced a new "motion" mount system that replaces the rolling shutter with a global one. 

In other news:

In our next post we will take a look back at the roads that have lead us here. We will also likely discuss some new gear announcements, as NAB has only really just begun. 

Director Spence Nicholson has always been a film and tech nerd. He began his career assisting Wayne Isham, which led to Second Unit work and a directing career of his own.

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