@JosephKahn Last night I made homemade marinara sauce and it was the worst thing ever made by a human being. Someone fix my life. 19 hours 1 min ago
@questlove a quicky @Stranger_Things before bed at 1:04am is bad idea jeans....right? 15 hours 16 min ago
@iamdiddy RT @NatMoar: check out @iamdiddy: 25 Things You Don't Know About Me https://t.co/EF1dng4UGY via @UsWeekly 1 day 1 hour ago
@questlove and y'all making side comments and jokes and not speaking out is not cool y'all 1 day 2 hours ago
@Videostatic Petite Meller "The Flute" (Asaf T. Mann, Napoleon Habeica, dir.) https://t.co/kfpr3xrBQP #video #musicvideo 15 hours 39 min ago
@questlove my stylist for THE BEST troll shirt i own: @WyattCenac 1 day 22 hours ago
@MuraiHiro @TheBlack that America can agree on 23 hours 21 min ago
@kanyewest Every station across the globe. I Heart. Clear Channel local stations. Satellite. Every station. This will make the world better. 1 day 22 hours ago
@Videostatic Bastille "Fake It" (Crooked Cynics, dir.) https://t.co/wgOInH4Izt #video #musicvideo 1 day 39 min ago
@A_Listermann RT @NyzzyNyce: You can now pre order lost in Paris on iTunes. new vibes september 9thhttps://t.co/STJ5XlaqMs 1 hour 6 min ago
@questlove Fri the 26th 9pm: All Prince DJ set in LA @rosspalmermusic Sat the 27th 4pm: All Jackson set in… https://t.co/9VgwlsSDna 4 hours 25 min ago
@JosephKahn Did Usain Bolt change his name to match his powers? Otherwise that would be like being called Spider-Man before being bit by a spider. 1 day 15 hours ago
@A_Listermann RT @TriFectionEnt: SHOW ANNOUNCEMENT: Oct 1 is our first annual "Kaptial Fest" in Frankfort, KY!!! More artists and info on the way!!! http… 1 hour 6 min ago
@questlove these acts against leslie jones....are sickening. its racist & sexist. it's disgusting. this is hate crimes. this aint "kids joshing round" 1 day 2 hours ago
@questlove Nah, I tire of Oppression & Harassment & Abuse & Denial & Ignorance & Indifference & Closed Eyes. https://t.co/fwOzQBn6bv 17 hours 32 min ago
@JosephKahn My last tweet may have been Naziphobic. I apologize if I triggered you. 1 day 21 hours ago
Lucid Media

HOW TO: Make A Cinemagraph Music Video

Director Chris Grieder Explains Kelsi Luck "That's What I Like"

Cinemagraphs might be my favorite "new" music video effect, presenting the viewer with a mostly still image that has an isolated spot of motion.

Director Chris Grieder uses the technique in this new Kelsi Luck video, and was kind enough to break down the process for those interested in using it. It's a complicated and time-intensive process, and Chris' instructions are definitely aimed at those with a working knowledge of 3k/FPS/XML/AE/TIFF and other letters, so be prepared to go full nerd. 

Chris Grieder, director: We shot on a RED Scarlet — mainly at 3k resolution so we could shoot 48fps, but some stuff was shot 4k/24fps. We tried to make wider compositions full of detail, closer to still photograph compositions, rather than typical music video comps. We then transcoded footage to ProRes for an initial layout edit. I cut that together, just using the fully moving video clips for each shot. Then, once a layout edit was locked, we used an XML generated from that edit to render each shot out as 3k TIFF sequences. We figured out the best frame to use as a "frozen" still plate and then I photoshopped those images. I would burn, dodge, sharpen, and sometimes add subtle dirt and scratches, to make it look more like a printed photograph. 

Sometimes I combined multiple frames to create the perfect plate where all elements were the way we wanted them. A perfect example: I combined different passes to remove reflectors and an additional car Kelsi was actually standing on instead of the picture car. The owner of the car wouldn't let Kelsi stand on the roof, because it was old and flimsy. The solution was to pull up DP Chris Ripley's car directly behind it, have her stand on that roof, and frame it to look as if she was on the picture car. Then in photoshop we erased the actual car she was standing on. We then shot a pass of water splashing on a counter top, to composite in the shot as she pours the gas, making it appear the gas is splashing on the roof.

We imported the layered photoshop files into After Effects, preserving the layer structure so certain aspects of the photoshop files could continue to be tweaked if necessary. Then Chris Ripley created a different AE composition for each shot. Then he brought in each shot's full TIFF sequence into its respective composition and used a traveling matte to composite in the moving parts. Different shots required different tricks. Sometimes he would have to motion track part of Kelsi in order to make sure things stayed in the same place and didn't break off from the rest of her body as it moved. Other shots, he would end up warping the motion layer with a mesh, in order to make sure that, say, the stream of gas always came from the same rigid point in space, even though in the raw footage the spout of the gas can was moving around. Sometimes he had to move or change objects in order to marry the moving and still worlds. In the shot with gas flowing down the window, the static dice were enlarged slightly to cover the fact that the dice in the motion clip were moving slightly and impossible to freeze, due to a background that was fully in motion. In one of the gas pouring shots, he actually had to transplant the gas can's nozzle slightly in order to make it fit with where the gas stream was coming from and simultaneously maintain the best still frame for Kelsi's position.

In the case of the lighter closeups where everything but the flame was static, he actually had to track the lighter and pin it to one spot, since her hand was shaking slightly. But that caused the background behind the flame to move around, showing the seams in the composite! Avoiding that would require an insanely tight, clean roto to the flame. Instead, he was able to use a luma key, since the flame was the lightest object in that area of the frame.The scorpion logo was also tracked to the lighter since we didn't have that piece of art on the day.

After Chris Ripley finished each composited shot, he rendered it out from After Effects as a 1080p ProRes 4444 file, which we then graded in DaVinci Resolve for a dingy, slightly creepy photographic look. Then, I brought the shots back into FCP, subbed the shots in for the original layout edit, and added some time reversing effects that were requested by the artist. We then added the zooms and dutch tilts by keyframing from the motion tab in FCP, and that was that!

Artist
Director
Director of Photography

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