@Kevin_Slack WATCH IT: Jay-Z "Bam" (Rohan Blair-Mangat, dir.) https://t.co/kuLJ0xKelk via @VideoStatic 1 day 3 hours ago

Rocking Adidas Originals with Pharrell Williams and Rita Ora (Karim Huu Do, dir.)

Product Placement is so 2014. Branded content with top-notch celebs and production quality is 2015. Adidas starts it off right with this spot for their Originals line, focusing on musicians Pharrell Williams and Rita Ora, athletes David Beckham and Daniel Lillard, and those legendary three-striped Superstar sneaker that first inspired Run-D.M.C. nearly 30 years ago.

Pretty slick, especially if it's just a warm-up to what we should expect when Kanye starts to image his Yeezus x Adidas line...

Director
Production Company
Johannes Leonardo, Creative Agency

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