IN DEPTH: Frank Borin on RHCP iTunes Originals

In addition to Apple's announcement of new iPods and a slick new version of iTunes that includes the addition of full-length movies to their store, the company also unleashed the first entirely video edition of iTunes Originals — a series that spotlights bands through exclusive live recordings and interview segments.

The first act to get the video treatment is Red Hot Chili Peppers. A few of the band's official music videos are mixed  with new footage of the band being interviewed and performing their hits.

Director Frank Borin — who oversaw the live performance shoot —  fills us in on the details:

It was shot at Rick Rubin's mansion where they recorded the album.  The concept was simple as they wanted to capture just pure, raw and edgy performance at the place where they played everyday for a year. The requirements were that I shoot HD since that's what Apple finishes on, but they still wanted it to have a grainy super 8 look.  And the other catch was that each song could only be performed once to truly capture that raw live feeling.  So I shot six songs... One take each with 5 cameras.

Visit iTunes for more on the Red Hot Chili Peppers iTunes Originals.