Jimmy Gnecco of the chronically overlooked band Ours has the kind of voice that draws in all sorts of superlative comparisons — Jeff Buckley and Thom Yorke are fairly on the mark — and has led to him being dubbed the next big thing since even before the band's Dreamworks major label debut, Distorted Lullabies. The latest believer in the eventual breakthrough of Ours is Rick Rubin, who produced the forthcoming album Mercy and signed the band to Columbia Records. This double-shot clip for "Live Again" and "God Only Wants You" emulates a long lost silent film with Gnecco as a Rasputin character who sacrifices himself to save a child. Years later the child grows up to be a scientist along the lines of Dr. Moreau, striving to create a replica of the mythical madman who saved him years ago. It's an odd and audacious video, cleverly positioning Gnecco and director Michael Maxxis as heirs apparent to the nightmarish video dream team of Marilyn Manson and Floria Sigismondi. --> watch "Live Again / God Only Wants You"
Ours "Live Again / God Only Wants You" (Columbia)
Michael Maxxis, director | Michael Maxxis and T.W. Graham, producers | 235 Films, production co | Christopher Walters, DP | Keith Hamm, editor
