Albums are a tricky lot for aspiring pop stars. Ever since Madonna and Michael Jackson revolutionized the industry, teeny boppers have been forced to consider each new release as a campaign in personal evolution. But, for every Justin Timberlake, there are a dozen Vitamin C's. Good Girl Gone Bad, Rihanna's third album, will likely top the charts and, based on this first video, signifies a new phase in her career. Director Chris Applebaum has her vamping it up in vintage Hollywood clothing, then baring it all in a silverskinned "Fever"-ish sequence that will keep the boys happy. It's a solid video that pitches Rihanna somewhere between Christina Aguilera and Grace Jones, by way of Diana Ross. (review by Kevin Holy) --> watch "Umbrella"
Rihanna feat. Jay-Z "Umbrella" (Island Def Jam)
Chris Applebaum, director | John Hardin, producer | Reactor Films, production co | Mike Sarkissian/Three Foot Giant, rep | Pierre Rouger, DP | Nabil Menchi, editor | Bert Yukich/Kroma, visual effects
