We hold these music video truths to be self evident: Most rap and rock stars don't have lear jets, sexy booty girls do not follow them around all day ready to fulfill their ass-shaking needs and all those beautiful people you see on-screen are only so beautiful because of all the "beauty work" that gets applied to each and every frame. It's all a sham and everybody knows it and, perhaps more absurdly, most fans expect and demand it. Director Tony Petrossian — who previously turned a caustic eye on the two-dimensional artifice of the Hollywood life in his Stone Sour video "Throught The Glass" — takes viewers behind the scenes on a series of faux-videos created to perfectly match Seether's new "I can smell the bullshit from here" single, "Fake It." Each clichéd set-up looks hot and expensive and over the top, but in the end they are all just videos and far from anything you — or most stars, for that matter — would experience in real life. There a few jabs at specific video trends and directors — the letterbox flourishes pioneered by Hype Williams, for example — but they come across as playful nods of respect and not playa hatin'. --> watch "Fake It"
[[{"type":"media","view_mode":"media_large","fid":"99","attributes":{"class":"media-image","typeof":"foaf:Image","height":"500","width":"450","style":""}}]]
Seether "Fake It" (Wind-Up)
Tony Petrossian, director/editor | Dave Robertson, producer | Rockhard Films, production co | Robin Frank Management, rep | Michael Bernard, DP
