We Are Scientists lead singer/great white boxing hope Keith Murray fails to follow through on a promise to win his next fight for an ailing child. Poor kid. The video for "It's A Hit" was directed by Saturday Night Live writer/band collaborator Akiva Schaffer — who directed the genius "Lazy Sunday" rap video from this past weekend's episode of SNL.
artist: We Are Scientists
song: "It's A Hit"
label: Virgin
director(s): Akiva Schaffer
production co: Seaworthy