Director Ace Norton steadily reveals an increasingly dire and cataclysmic situation in this large scale and seemingly one-shot video for The Fray. What starts as a simple, but clearly off-kilter performance video widens to show that something has gone seriously wrong with the world as we know it. Being that something is seriously wrong in these perilous times — Swine Flu, crashing stock markets, waves of unemployment, Lil Kim potentially winning Dancing With The Stars — the initial denouement of "let's cuddle our way through this mess" is rightly revealed to not be a viable solution to our problems. --> watch "Never Say Never" (Quicktime)
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The Fray "Never Say Never" (Epic)
Ace Norton, director | Stephanie Scire, producer | Partizan, production co | Ross Richardson, DP | Ryan Bartley, editor | Ghost Town Media, vfx
