WATCH IT: Usher "Numb" (Chris Applebaum & Grace Harry, dir.)

Usher breaks out of the box (literally) in a glossy, yet emotional video that begins with a career lowpoint and ends in catharsis. The "on display" performance is broked up by a sharp and kinetic edit that rockets through a series of personal and universal experiences that reresent the song's maxim, "What don't kill, only makes you strong." --> watch "Numb"

This Is Frank Usher "Numb" (RCA)
Chris Applebaum & Grace Harry, director | Tara Razavi, producer | Believe Media, production co | This Is Frank, rep | Daniel Pearl, DP | Jacquelyn London @ Sunset Edit, editor | Bert Yukich @ Kroma, FX | Aakomon Jones, choregrapher | Jannie McInnes, exec. producer | Samantha Lecca, commissioner