First off, don't mistake for Clara for Ciara, like I did when I first watched the video. It was confusing. Clara is a young, family friendly German star (though as the song title indicates, she sings in English here). Most notable in terms of the video is it marks something completely different for TAJ, a director who's been making a name for himself with a string of solid hip-hop/r&b videos. Shot on location in Prague, the video shows Clara paying respects to her grandma as she plays the piano and thinks about the good times spent at their lush, yet rustic countryside home. Also interesting to me: I can basically guarantee that somewhere out there is a promotion dude trying to target the funeral industry so they can get this song played at every grandma's funeral. And if not, then the music biz is truly over. --> watch "Until The End" plus a Making-Of
Clara "Until The End" (YoumeU AG/ Sony DE)
TAJ, director | Andrew Listermann, producer | Riveting Entertainment, production co | The Pyre Agency, rep | Alejandro Lalinde, DP | Colin Tilley, editor
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