When nothing sells, there is no selling out. The viral gangbuster "2 Piece (So Cosmo" by Midi Mafia — ranked #1 on the AdAge Viral Chart with close to four million views in a week, thanks to a debut on the massively popular YouTube channel, The Station — is about as apologetically shameless as can be with Cosmopolitan Magazine namechecked in the lyrics, featured on various props and worked into a concept about a Cosmo Bikini Bash. And, with that much skin showing, why not get Nivea on board for a similar look. Oh, the Cosmo Bikini Bash? That's an actual annual event, held at the Planet Hollywood casino in Las Vegas, where this video was shot. Welcome to the future of the music (video) biz? --> watch "2 Piece (So Cosmo)"
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Midi Mafia "2 Piece (So Cosmo)"
Justin Purser, director | Alison Foster, producer | Frank The Plumber, production co | Labuda Management, rep | Martin Linss, DP | Jacquelyn London@ Bonch, editor | Marshal Plante @ Ntropic, colorist
