Video Static is off for our annual sojourn to Austin for SxSw... Posts will be light/non-existent through the rest of the week, tho please feel free to follow us on Twitter, where we'll possibly maybe be posting details on some informal mv meetups... Or hit me up via email (see the contact link to the right)...
SXSW does have some solid music video content this year, including a panel on how music video channels have been utilizing the Web, plus the traditional music video showcase... Plus, the SXSW debut of the MTVU Woodie Awards as a live broadcast event.
PANEL
360 Approach to Online Music Videos
Thursday, March 17 @ 5p, Austin Convention Center
- Amy Doyle, EVP MTV Music (moderator)
- Matt Pinfield, MTV2
- Joe Cuello, SVP Creative Music Integration MTV Networks
- Rick Krim, EVP Talent, Vh1
- Jay Frank, SVP of Music Strategy, CMT
Panel Description: Music television exec's discuss the growing importance the internet is playing in musical discovery and interaction. Networks have extended their music offerings into the digital space to provide a comprehensive music experience that goes beyond traditional music videos to include artist interviews, news, live streams and social media interactions. How is this 360 approach resonating with their audiences?
And of course, The MTVU Woodie Awards...
Broadcasting live ,March 16 @ Midnight, out of Austin on MTV/MTV2/MTVU, The Woodies will celebrate independent-minded music. Performers include Foo Fighters, Wiz Khalifa, Odd Future, Sleigh Bells and Two Door Cinema Club, and Community actor Donald Glover hosts. And there's awards, with these video-specific fields:
Woodie Of The Year — (Best Artist)
- Arcade Fire "Suburbs" (Merge)
— Spike Jonze, dir. | MJZ, production co. - The Black Keys “Tighten Up” (Nonesuch/Warner Bros)
— Chris Marrs Piliero, dir. | Symphony 19 (note: Piliero now with HELLO!) - B.O.B. f/ Haley Williams "Airplanes" (Atlantic)
— Hiro Murai, dir. | Partizan, production co. - LCD Soundsystem "Drunk Girls" (Capitol)
— James Murphy and Spike Jonze, dir. - Wiz Khalifa "Black & Yellow" (Rostrum/Atlantic)
— Bill Paladino, dir.
Best Video Woodie – (Best Video of the Year)
- Vampire Weekend “Giving Up the Gun” (XL)
— The Malloys, dir. | HSI, production co. - Duck Sauce “Barbara Streisand” (Fool’s Gold)
— SoMe, dir. | Caviar Content, production co. - Gorillaz “Stylo” (Capitol)
— Jamie Hewlett, dir. | HSI, production co. (live action) - Chiddy Bang “Opposite of Adults” (Capitol)
— Ben Dickinson & Duncan Skiles, dir. | Loose World, production co. - The Black Keys “Tighten Up” (Nonesuch/Warner Bros)
— Chris Marrs Piliero, dir. | Symphony 19 (note: Piliero now with HELLO!)
