Popeye and Wilco. Even if the connective tissue is merely a love of spinach, there's a certain beauty in this unexpected project between two American icons. Engineered by designer/director/branding specialist Darren Romanelli, this collabo marks a resurrection for the Sailor Man after an eight year hiatus (in fact, the video is the first hand-drawn Popeye cartoon in 25 years). And because there's no reason to contain something so swee' to just a video, there's also a nifty interactive website and a Popeye comic strip that features a Wilco brand spinach that very well may be on shelves soon. (For the record, I would also love an Iron Maiden spinch, especially since they already have the "Up The Irons" slogan)--> watch "Dawned On Me"
Wilco
"Dawned On Me" (dbpm)
Darren Romanelli, director
