Yes, this is a one take video. No edits. Not even sneaky ones.
And yes, it's unembeddable so for the time being you need to watch it at MTV.com.
And yes, stop hating, because even a fan of indie records much cooler than this should admit the new Taylor Swift is undeniable. Director Declan Whitebloom unfurls a constantly moving array of set-pieces with clever transitions and just the right touch of twee Deschanelian charm and a casualness that cloaks its complexity. --> watch "We Are Never Ever Getting Back Together"
Taylor Swift
"We Are Never Ever Getting Back Together" (Big Machine)
Declan Whitebloom, director | John Nguyen, producer | Black Dog, production co | Chris Clavadetscher @ Black Dog, Jamie Rabineau @ LARK CREATIVE, rep | Paul Laufer, DP | Meghan Rodgers, production designer | Gustavo Penna, steadicam | Coleen Haynes, exec. producer | Justin Key, commissioner
