BLVD Industries

As is the case with many directors, Cameron Duddy can tell a good story. And since it's a long story — but a good one, I promise — I'll skip a big introduction. Let's just say you've undoubtedly seen some of his videos for Bruno Mars, AWOLNATION, Grouplove and beyond... And despite the occasional tall tale — another common director's trait — there's also some unvarnished truth. For instance, ask him why his one-take music video for "The Lazy Song" has overr a half BILLION YouTube views, his answer is, "I have no fucking clue." (Although, on second thought, maybe he's just protecting his trade secrets, like any good director would)

Read on for our conversation, which takes lots of twists and turns along the way...

At the intersection of Hope and music stardom stands Celine Dion, aspiring for universal appeal. On one hand we get Ne-Yo and breakdancers, but also magical storylines with athletetes and street artists, and even a girl communicating via sign language. And if you don't spot the giraffe, that just means you didn't watch the whole way through to the "Incredible" end.