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Taylor Swift "Bad Blood" Breaks Viewership Records

Yes, we know Taylor Swift is popular, but just to make sure you realize how big she is on the heels of her star-studded "Bad Blood" video, take a look at the numbers:

  • 20 million - "Bad Blood" broke the 24 hour VEVO record for most views in one day, getting nearly 20 million views in one day.
  • 37 million - Total "Bad Blood" views as I write this, four days after the premiere.
  • 5 billion - Total view count for all her videos.
  • 11 million - Total estimated viewers to the Billboard Music Awards, which televised the exclusive world premiere of the video.

It's like there's the music business, and then there's the Taylor Swift business, with the only similarity being that they use some of the same notes... 

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Johnny Cash "She Used To Love Me A Lot" (John Hillcoat, dir.)

Nickajack Cave holds a special place in Johnny Cash lore. It's where he went, in 1967, with a plan to die. Instead, he had a spiritual awakening, walking out with faith in a higher power and a resolve to get clean.  Fittingly, Nickajack Cave is where director John Hillocoat begins and ends his video for the "found" Johnny Cash track "She Used To Love Me A Lot," off Out Among the Stars, a collection of previously unheard recordings by the music legend.

John Hillcoat, director: 'She Used to Love Me A Lot' contains all the hallmark brilliance of Cash. The honest simplicity and deep conviction of his delivery shines through. The lyrics seemed to speak to America as it is now, to the nation that loved him and to the great divide he fought so hard against. This divide has only grown exponentially since he died, so we wanted to show America under this stark light and as a homage to the very reason Cash always wore black: to the shameful increase of the disenfranchised and outsiders. At the same time, we wanted to reference the great man's own struggle and journey from the love of his life to the burnt out ruins of his infamous lake house home, personal photographs, the cave where he tried to take his life but then turned it all around, the place he last recorded in and his last photo before his passing." [source]