After discarding some weak treatments — surprised there wasn't one with David Ortiz in it — JLo and her galpals decide to imagine a turnabout video, where they're surrounded by mancandy that's on par with the video vixens who ornament most rap videos.
PS: That is indeed actual Capitol Records SVP of Creative & Video Danny Lockwood in the intro. Now word, however, about whether any of the ideas they run through are actual treatment submissions.
"You're nobody 'til somebody kills you" is a frightening hip-hop mantra, mainly because there's unfortunately a kernel of truth to it. Director Christopher Sims conjures up the ghosts of 2Pac and Biggie —casting Diddy in a role makes that connection even clearer — in a cinematic tale of a complicated hit.
When you have one of the hottest guest versers in the game (French Montana) and everyone's favorite reality show host (Nicki Minaj), you just let them do their thing. Director Eif Rivera delivers exactly what we need for a song called 'Freaks' — wild dancing and Ms. Minaj cranked to her most 'too hot for TV' setting — all with the throbbing energy of a classic bashment.
