WATCH IT: will.i.am f/ Britney Spears "Scream & Shout" (Ben Mor, dir.)
If partying with will.i.am and Britney is fun, then celebrating with all the rythmically multiplied versions of them in this clip is 10x the excitement. Director Ben Mor crafts a syncopated and stylized universe that features a figure-skating inspired wardrobe and a possible world-record for luxury product shots. There is a lot of eye candy, but nothing matches will's devastating Demolition Man cut. Simon says, "Dance." ---> watch "Scream & Shout"