Detroit Vs. Everybody seems like more than a rallying cry and more than just the latest collabo track from local legend Eminem and crew. And, indeed, it's also an apparel brand that's blowing up out of motor city thanks to high profile looks like this clip.
In which our fighter learns that he can't summon his full power until he's pushed back against the wall... Eminem returns with this inspirational look back at overcoming his own odds while the video shows a similar story with a boxer.
PS: You weren't expecting the notoriously camerashy Sia to appear in this video, did you? Her wig is donned here by the distinctive model Chantelle Brown-Young aka Winnie Harlow, who has the skin condition vitiligo.
Essentially a striptease, but also something much more fun and sneaky. As Kiesza sheds her clothes, each discarded garment magically becomes an imaginary dancer to join her in a choreographed routine all the way to the shower.
Eminem and the Syndrome squad deliver something entirely different from their last video, "Berzerk." This time we're in the dark corners of Detroit where footage of a stadium gig and some Call Of Duty: Ghosts Recon are project on walls alongside graffiti tags.
It took a certain kind of lunatic to create a compilation VHS tape: Two VCRs, bouncing clips back and forth and then proceeding to degrade it with every dub you made for friends. And that is exactly what we have with "Berzerk," an homage to old-school rap — the most obvious cues are Beastie Boys "So What'cha Want," the album art for LL Cool J "Radio," and guest star Rick Rubin, who produced this track and the early Beasties and LL stuff, plus lots more — mixed together with street fights and other mayhem to create a blaze of fuzzy glory.