Significant Object Ltd

Paul McCartney "Appreciate" (Andre Chocron, dir.)

Sometimes Paul McCartney dreams of robots — which I blame on Daft Punk at the Grammys — and because being Paul McCartney allows you to bring those dreams to life, he recruited the puppetry team from War Horse to design Newman The Robot, in addition to getting Microsoft to present it.

If it strikes you as weird, remember: This is mainly meant for Japan.