Sonya Sier

Alt-J "Pleader" (Isaiah Seret, dir.)

A dystopian and disturbing epic inspired by Richard Llewellyn's novel How Green Was My Valley and Andrei Tarkovsky's film The Sacrifice. In other words, something that's just a bit more heady and challenging than most trending music videos.

Joe Newman, alt-j: "When we set out to make a video for 'Pleader', [I] sent the following one-line brief to director, Isaiah Seret: 'A Welsh mining love story; A tidal wave of earth.' What Isaiah came back with was an epic short-film inspired both by the song's source material and Tarkovsky's The Sacrifice. A family must pit their desire to have a child against the knowledge that this would destroy their community. The hypnotic, hymnal quality of the song binds the video throughout, hinting at redemption while destruction takes place." [via NPR Music]

Dornik "Drive" (Sam Pilling, dir.)

Sam Pilling, director: " wanted the visuals to juxtapose the song so decided to set the video at night and to film it in quite a raw, off the cuff way, rather than a more obvious, smooth approach. Dornik wanted the video to be about having fun, good vibes and a sense of release so we constructed a story that had those upbeat elements but also had a slightly darker undertone too.

Ella Eyre "If I Go" (Henry Scholfield, dir.)

Here's a perfect example of using in-camera tricks to create the illusion of zero gravity...

Henry Schofield, director:

"-So the ceiling is the floor? - Yes... No... First the floor is the wall then the floor will be the floor... 

The concept itself threw up a lot of technical challenges and no less in the semantics of which way is up, at what point and for whom.