It was evident from the start that this video needed to be shot out in Brazil. The track itself features a big Brazilian star Ludmilla, female US Rapper Bia and of course Maejor whose song it is. Maejor has a strong personal connection with the country following the huge success of “Vai Malandra” (310 million views and counting) and Rio seemed like the perfect place to shoot his next video.
When Zuzu discovers that a dangerous asteroid is hurtling towards earth, she converts her bedroom into an apocalypse shelter and cuts herself off from the world. The story was inspired by the community of "preppers", a community of people who go to extraordinary lengths to prepare for a near-future apocalypse. In this humourous take on the idea, Zuzu puts her own prepping skills to good use in a video that combines the darkly comic with playful execution.
I love the track because it manages to be both intensely personal and honest but still uplifting and celebratory. It feels contemporary, unique to Ray but also kind of classic.
Director John Hillcoat x actress Cate Blanchett x Massive Attack is a perfect formula in a music video that's essentially a study of the human head from the actual to the abstract.
Filmed in the Israeli desert near the Dead Sea, "You're Mine" features Lola Marsh members Yael Shoshana Cohen and Gil Landau seemingly stranded and merely trying to pass the time while grasping with the reality of their situation. And while some location-based videos can seem cheesy, the grandiose nature of their surroundings only seems to amplify the cinematic feel of the song.
Says the band of the video and their opening, hand-clapping shot:
Out of boredom and isolation, a teenager dips into her grandmother's bible. The unexpected impact on her psyche blurs the frontiers between dreams, reality and the paranormal.
