It's hard to imagine anyone questioning Eve's obvious badassness, but just in case, director TAJ lets her state her case. The powerful performance is filtered through a variety of old school analog and cutting edge digital noise, all shot with a vintage, sepia-toned look that lets us know Eve isn't just fierce today, but always and forever.
Director TAJ:
"Eve called me and said she wanted to create something that shouted personality and showcased her fashion sensibilities. Something with flare that wasn't over glossy. I wanted to feel like every setup had the potential to be a master performance and that we were reminded how much we love and missed Eve!"
Doug Stern writes music video treatments is rarely bad bad.