@iamdiddy we're coming to a city near you!! come be apart of HISTORY!! Get your tickets NOW! https://t.co/Ljqr4SbTXK https://t.co/vcy7nR7BSI 3 hours 33 min ago
@MuraiHiro RT @DigitalMartyn: The best music video ever made, according to @MuraiHiro #OFFF16 https://t.co/o9N0zLQITT 1 day 9 hours ago
@JosephKahn Nashville please do not approach random Asian men thinking they are me. Very dangerous. Only Kahn is approved for white people™. 1 day 10 hours ago
@questlove RT @StudyTreism: OH YALL FANS OF THE GORILLA NOW? NAME 4 OF HIS MIXTAPES. 9 hours 27 min ago
@iamdiddy Did you see Shyne perform "Bad Boyz" at the #BadBoyFamilyReunionTour show in Brooklyn? Watch this! https://t.co/EqU6CmPbO1 1 hour 22 min ago
@iamdiddy S/O my brother @SnoopDogg!! We're spreading love around the world!! #BlueDot https://t.co/RDYf7fpkij 9 hours 37 min ago
@JosephKahn RT @allstn: I want to date an older man so I can watch him die 6 hours 37 min ago
@A_Listermann RT @calscruby: COLUMBUS 6.10.16 can't wait to be back home for this one! https://t.co/m68O8hLd4J 1 day 6 hours ago
@questlove that Gorilla tt is a rabbit hole i can't stop reading. both tragedy & comedy 9 hours 33 min ago
@JosephKahn White people love to take credit for racism. This is racist. Asians invented racism. 1 day 17 hours ago
@JosephKahn White guys with giant hoop holes in your ears, I don't like you. Stop. 8 hours 36 min ago
Lucid Media

Justin Timberlake "Suit And Tie" (David Fincher, Dir.)

Happy valentines day, from Justin Timberlake and David Fincher.

When we last saw legendary music video director David Fincher working the short-form for the small screen, it was Nine Inch Nails "Only" in 2005. And the difference between that video and this is a perfect example of how doing what's right for the artist and song is really what makes a great video director.

"Suit And Tie" isn't groundbreaking. There's no trick to it. There's no visual hook. But, it's still one of the best videos you've seen so far in 2013.

It's just perfectly composed and perfectly executed. Nearly every shot is interesting. In some places it's even casual — JT and Jay-Z  hanging out — other parts are business-like and in the studio, while other segements are gorgously art-directed. They nail the modern day Rat Pack vibe, but it's not too retro (and I don't just say that because there's an iPad in it.)

Now, having a great artist and a great song and an ample budget surely make it look easy. But, if you look at Fincher's videography you'll see he made all sorts of videos for all sorts of artists. And while some people tend to cite a distinctive Fincher style, that's just a small segement of his output. He did what was necessary to bring attention and a deeper understanding for each song and artist. And at the end of the day, that's what makes a great director.

Also, it doesn't hurt at all that JT is a total star.

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Director
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Director of Photography
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