Rihanna x Kanye West x Paul McCartney "FourFiveSeconds" (Inez & Vinoodh, dir.)

Another track from the Kanye and Paul McCartney collaboration drops, this time as the lead single for Rihanna's upcoming new album. Vertically constrained to just the center third of the screen, the focus of this silvery b/w clip is Rihanna's emotional performance, with Sir Paul and Yeezus in supportive mode. It's simple and effective, making clear that Rihanna can thrive with music as simple and easily stylist as a pair of blue jeans. (In fact, I wouldn't be shocked if a country cover of this becomes a hit.)