Martin Garrix f/ Usher "Don't Look Down" (Petros, dir.) #YTMA

If the inaugural YouTube Music Awards had a "let's put on a show" — or, to quote Bill O'Reilly, "Fuck it, we'll do it live!" — vibe, then the follow-up finds the massive video/web site playing to their strengths and skipping the live show in favor of a deluge of specially commissioned videos by creative musicians and directors.

First up is this Petros clip for Martin Garrix, where the club DJ plays a lowly towelboy trying his darndest to catch the eye of a stuck-up guest at a very uptight country club. It's a losing proposition, until he conjures more than a little magic to seal the deal.