Taylor Swift "Look What You Made Me Do" (Joseph Kahn, dir.)

"Look What You Made Me Do" may not settle the question of who the "real" Taylor Swift is, but it has a load of fun as she and director Joseph Kahn go for a multiple personalies concept played out in a series of massive set-pieces, each of which is bigger than most entire music videos. We get Taylor atop a throne as a serpent queen, Taylor swinging away in a guilded cage, Taylor as a renegade causing trouble at a streaming hub, Taylor as the country ingénue she was at the start of her career, and even Taylor as a Zombie, all of them fighting amongst themselves to be the dominant aspect of the Pop star's personality.