IN DEPTH: Frank Borin on RHCP iTunes Originals
In addition to Apple's announcement of new iPods and a slick new version of iTunes that includes the addition of full-length movies to their store, the company also unleashed the first entirely video edition of iTunes Originals — a series that spotlights bands through exclusive live recordings and interview segments.
The first act to get the video treatment is Red Hot Chili Peppers. A few of the band's official music videos are mixed with new footage of the band being interviewed and performing their hits.
Director Frank Borin — who oversaw the live performance shoot — fills us in on the details: