Jay-Z and Kanye West and director Spike Jonze make it look easier, more effortless than it could possibly be in this first video off Watch The Throne. A huge, faded American flag as a backdrop, a customized car that's cooler than anything you've seen on Pimp My Ride — I like to think the initial chainsaw/blowtorch shot here is a nod to "Close To The Edit", but I often like to make that connection — plus some pyrotechnics and other tomfoolery. All for a cause, by the way: The video's vehicle will be auctioned, with proceeds going toward victims of the East African Drought.
