November 2011

WATCH IT: The Fray "Heartbeat" (Justin Francis, dir.)

Justin Francis, director: "The concept itself could not be more simple. It's all about people coming together for a communal experience centered around fire, music, friendship. I wanted to create something that felt natural, honest and even a little moving. There was a real connection on set between the band and the crowd, so the vast majority of the video is just stuff we captured in-camera. I had more post effects planned throughout, but the shots of crashing waves turned out to be pretty hard to beat." -->watch "Heartbeat"

WATCH IT: The Rapture "Sail Away" (Kris Moyes, dir.)

Rapture singer Luke Jenner lassoes a crumpled mylar food bag and rides it through Brooklyn, held aloft by the power of two shofar and shell blowing pseudo-Hasids. Only in Brooklyn, kids, only in Brooklyn. --> watch "Sail Away"

The Rapture"Sail Away" (Modular)Kris Moyes, director/editor | Chavvah Stuart & Stine Moisen, producer | Ghost Robot, production co | Las Bandas Be Brave, rep | Adam Newport-Berra, DP 

WATCH IT: Florence + The Machine "No Light, No Light" (Arni & Kinski, dir.)

Florence Welch is trapped in a battle between the pagan and the sacred, her soul precariously balanced on the precipice. Of course she falls — prodded on by the pinpricks of a Voodoo Man — but she tumbles into the outstretched arms of some choirboys. Unfortunately, this is also the sort of subject matter that's very easy to fall into trouble with, as proven by the many YouTube comments that take issue with the video's Eurocentric depiction of race and religion. The visuals are mostly of the thrilling and beautiful variety — especially FloWe's epic fall from and intro grace — and controversy/commentary is way better than disinterest. Just ask Madonna.

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