Here's another Grammy video/commercial, but it's notable for a weather angle. A little wind storm — actually, a massive wind storm — wasn't enough to dissuade X-Factor winner Tate Stevens, director Phil Andelmanand crew. Instead they just go with the flow, literally, pushing aside the orginal bonfire treatment in favor of focusing on the windstorm that whipped through the Simi Valley location.
"What's the difference between a music video and a commercial?"
The joke answer is it pays $300k more for three fewer minutes.
The real answer is "not much." Product placements in music videos are nothing new — all those videos with people wearing Beats and drinking Ciroc while driving a Mini aren't coincidences — and neither is having recording artists as commercial stars.
Directors McFarland & Pecci channel Tarantino as they teach Boston hip-hop duo 7L and Esoteric that joining forces with Wu-Tang rapper Inspectah Deck for the collabo project Czarface means engaging in some risky business. In the end, they learn an important lesson: Just because you decide not to take part in the killing, doesn't mean you won't be in charge of the cleaning. And the cleaning is the messier part.
The annual MTVU Woodie Awards will descend upon Austin during SXSW to celebrate all things "indie, underground, and everything in between," with a scheduled MTV and MTVU broadcast Sunday, March 17 @ 8/7c.
There's lots of irreverent categories — ranging from Tag Team Woodie for best collabo, and FOMO for artists you may have "fear of missing out on" — and you can be there will be an impressive slate of performers.
Here are the Best video nods for you to check out...
If you've ever wondered how all those Infomercial bozos manage to not injure themselves as they chop and cook while staring at the camera, this amazing and damn funny Pissed Jeans video is for you.
