April 2013

The Jar Family "Machine" (Gavin Randall, dir.)

The Jar Family - Machine (Official Music Video)

Welcome to the working week... [SG]

Gavin Randall shows there is no stronger bond than family with his stylistic music video for the industrial folk band, The Jar Family.

The video was first released on Clash Magazine, and has become the most viewed and shared video on the site.

The Essential Rules Of Music Videos

I've been in the music video industry long enough to have seen nearly every mistake that's ever been made. And that includes many videos which have never officially see the light of day. There are many essential rules for making a music video. These are just three, but it's a start. As with all creative endeavors: Feel free to break all of them, but only if the artist and director are really talented.

Tensnake "Mainline" (PONDR, dir.)

Tensnake feat. Syron - Mainline (Official Video)

The "everything old is new again" adage is alive and well in both the music and images of this clip from German DJ Tensnake. He's not shown here, but vocalist Syron is. Acrylic fingernails, the hoop earrings, what may or may not be K-Swiss sneaks, single pastel-colored graphics, dance moves people of all ages could likely do: They're all here.

Sinkane "Warm Spell" (Philip Di Fiore, dir.)

SINKANE "Warm Spell" (official music video)

I'm pretty sure that mysterious orb is actually a close-up shot of a cantaloupe, which could easily be spun into a joke about what else is on display in this NSFW video. That said, the cinematography is gorgous b/w, there are portraitures of flowers, with the nude depictions all silvery — a lovely touch that reminds me of some Hype Williams videos — so, even though this is likely not appropriate for public viewing, it's not showing you anything that's not naturally pretty.

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