October 2013

Director Frank Borin tells us about the ending that was shot and almost used for The Wanted "Show Me Love (America)" video...

Frank Borin, director: "The great thing about The Wanted and their whole team is that there's an open line of communication where everyone just gets on the phone and hashes out the idea, which is helpful because they always have tight deadlines due to their touring schedule and only having a small window to shoot.  The main goal for everyone was to take a more mature approach with both their look as well as the storyline, elevating their style over their previous videos.

The one thing we all debated about on the phone was how to end the video and we ended up shooting two different endings.  One of the endings, which is what is in the final video, is a kind of Sliding Doors movie moment where the couple just misses each other and what could have been is just an echo in our minds.  The other ending had the couple reuniting in the middle of the street with a big Ryan Gosling The Notebook worthy kiss only to get hit by an approaching bus.  The cynical side of me wanted to go with the bus ending, especially since we shot it in such a unique and elegant way of slowly seeing the bus emerge over the course of 10 seconds from being out of focus behind them to in-focus, and finally hitting them.  But the Sliding Doors ending felt better and more fitting with the emotional tone we achieved, so Sliding Doors it was!"

Contrary to popular belief, there is more music videos on TV than ever before. MTV has multiple 24/7 channels that primarily play music videos — MTV Hits, MTV Jams, MTVU — Fuse is almost exclusively a music channel, plus there's AXS TV and Palladia which each focus on live concerts, other music channels like Vh1 Soul and Centric, not to mention the legacy channels like MTV, BET Vh1 which each maintain a presence for music and music videos...

So, where does REVOLT TV fit in? And, do Millenials want their music on TV? Do they even want TV at all?

Both questions will start to be answered at 8p ET (5p PT) today when REVOLT TV begins broadcasting nationwide via Time Warner Cable and Comcast. And you can also catch it online at http://live.revolt.tv/

It's not "Blurred Lines," but Katy Perry enlists two seemingly nude models in a classy b/w lyric video where the words finally hit home and bring the two together — with an androgynous, same-sex theme.