October 2013

Blog

Beware The Music Video Teaser?

Here's something to add to my Music Video Rules:

If you think a 15 second preview on Instagram — or a seven second Vine, or even a single Instagram photo — ruins the impact of your music video, then most likely your music video sucks. Sorry.

UK newspaper The Guardian has an editorial today about how social media reveals and other teasers have ruined music videos for the author, Issy Sampson.

Community / Watch It

All About She "Higher" (James Barber, dir.)

James Barber delivers this stunning documentary style video for hot new production outfit All About She (Atlantic). Shot over two days in Brooklyn and Harlem, the two main actors are both dancers in real life – but are from very different backgrounds – the narrative captures their story using their real backgrounds and families as context in a brilliantly considered and engaging fashion. For All About James please contact us here at Nice&Polite.

Watch It

Ian Rubbish Joins The Clash... Kind Of...

Ian Rubbish ain't no Joe Strummer — here's more of a Nigel Tufnel — but he holds his own jamming with and interviewing Clash members Mick Jones and Paul Simonon to promote the new "everything and the kitchen sink" box set, Sound System.

It's a fun watch, even if you're clueless to the fact that Rubbish is comedian Fred Armisen's English punk character that might stop being "fake" prettty soon..

Community / In Production

Katie Armiger "Safe" (Justin Baldoni, dir.)

Country's newest addition to #1 female artists, Katie Armiger, teamed up with director Justin Baldoni to honor first responders with an emotionally riveting narrative video.  With the generous help of the Long Beach Fire Department, Justin boldly shot from within the fiery inferno to capture the most intense fire footage yet to be seen in a music video.  

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